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Rugged Road 30 Can Soft Cooler
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
The Ultimate Soft Cooler
Our soft sided cooler holds ice for days on end making it the perfect companion for anything from a day trip to a weekend getaway. It'll hold up to 30 cans of your choosing or six bottles of wine with enough room for ample ice. Our Rugged Ice packs fit perfectly inside this cooler!
The waterproof zipper provides a 100% leakproof interior and our thick TPU membrane makes this bag puncture proof. Store your phones, wallets and keys in the exterior mesh pocket for quick access or stick them in the water resistant exterior pocket for added protection from the elements. This versatile cooler is a must have for shorter excursions!
Outside Dimensions:
15" Wide
13" Tall
9.5" Deep
Inside Dimensions:
12" Wide
10" Tall
7" Deep
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
The Ultimate Soft Cooler
Our soft sided cooler holds ice for days on end making it the perfect companion for anything from a day trip to a weekend getaway. It'll hold up to 30 cans of your choosing or six bottles of wine with enough room for ample ice. Our Rugged Ice packs fit perfectly inside this cooler!
The waterproof zipper provides a 100% leakproof interior and our thick TPU membrane makes this bag puncture proof. Store your phones, wallets and keys in the exterior mesh pocket for quick access or stick them in the water resistant exterior pocket for added protection from the elements. This versatile cooler is a must have for shorter excursions!
Outside Dimensions:
15" Wide
13" Tall
9.5" Deep
Inside Dimensions:
12" Wide
10" Tall
7" Deep
Rugged Road 30 Can Soft Cooler
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
The secret behind the incredibly lightweight (yet extremely strong) Rugged Road cooler is its revolutionary coating of Rigorite™ innovative proprietary spray. Rigorite™ is sprayed over a high density, insulative core where it hardens into an exceptionally strong protective shell. This remarkable material has even been used to coat building walls in order to make them bomb-proof!
The ultra-thin, high performance Fridgite™ insulating core of a Rugged Road 65 enables the cooler to have extreme ice retention and an incredibly lightweight structure.
We designed our Rugged Road cooler in a way that allow it to float upright, every time. Yes, that means even when it is fully loaded with ice and drinks!
Our patent pending Kick Flip™ lid gives you the ability to choose whether you'd like the top of your cooler to feature a field measuring ruler, or cup holders and a cutting board. It also allows for easy cleaning!
Open our coolers and you will instantly notice that the inside has significantly more room than the competition. Our patented manufacturing process has allowed us to do away with those thick plastic walls without sacrificing insulation, meaning you can fit more ice, drinks, and food in your cooler than ever before. And yes, it will fit a bottle of wine upright.
You have two ways to lift your Rugged Road cooler: either with the dual padded rope handles or with the integrated grip handles.
Coming in at less than half the weight of the competition, Rugged Road coolers are unlike anything else out there. We have ditched the thick, heavy, plastic rotomolded coolers and created our own unique, patented process. You can now have the best of both worlds with extreme ice retention and durability, but without the weight.
The Rigorite™ coating on a Rugged Road cooler is textured (unlike the plastic surface of a rotomolded cooler), meaning it naturally provides a non-slip surface!
The Ultimate Soft Cooler
Our soft sided cooler holds ice for days on end making it the perfect companion for anything from a day trip to a weekend getaway. It'll hold up to 30 cans of your choosing or six bottles of wine with enough room for ample ice. Our Rugged Ice packs fit perfectly inside this cooler!
The waterproof zipper provides a 100% leakproof interior and our thick TPU membrane makes this bag puncture proof. Store your phones, wallets and keys in the exterior mesh pocket for quick access or stick them in the water resistant exterior pocket for added protection from the elements. This versatile cooler is a must have for shorter excursions!
Outside Dimensions:
15" Wide
13" Tall
9.5" Deep
Inside Dimensions:
12" Wide
10" Tall
7" Deep
Customer Testimonials
Rugged and Ready to Go
Every Rugged Road soft cooler is waterproof, leakproof, and puncture proof, making them the perfect companion for any adventure.
Everything in One Place
Our soft coolers were custom designed with outdoorsmen in mind. The exterior mesh pocket can fit all of your dry goods while your drinks and food stay ice inside the cooler.
Great for Day Trips
The soft cooler holds 30 12oz cans or 6 bottles of wine with room for ice.
What Our Customers Are Saying...
United StatesGreat travel cooler
This cooler is functional and looks great. I use it all the time for so many things... I would recommend to anyone
Rugged Road Outdoors
So glad you're loving your cooler! Thanks for taking a minute to share your experience with us :)
United StatesGreat soft sided cooler.
I use the cooler in my boat for day trips and have been very happy with the coolers performance. Plenty of room for ice and beverages. Regarding the length of time it holds ice, the cooler seems very comparable to other highend coolers I have owed in the past. So far I am very happy with the purchase and functionality of the cooler.
Rugged Road Outdoors
Thank you for taking some time to share your thoughts Dave! So glad to hear you're loving the cooler :)
United StatesGreat Start Weekender Cooler
I packed my new "soft" cooler with the extra Rugged Ice pack on bottom and tried to stand up a bottle of wine and it does not fit, but it Will lay down sideways and flat. I found the interior to have plenty of room to pack for me and my wife for the weekend. The cooler stayed on the back covered porch at the river house and held ice for two days. Overall the cooler has high quality construction and a structure that holds its shape when empty. I only wish the exterior pockets had a little more room to put something thicker than a corkscrew. Very happy with my travel upgrade!
Rugged Road Outdoors
Thank you for sharing Bill! And thanks for taking a chance on our growing business :) It means the world to us! We hope you enjoy your new cooler for many summers to come!
Great little cooler!
I received one of these as a gift from my wife and it has quickly become our "go to" cooler. Big enough to fit what we need for a quick trip to the beach, but small enough to ride shotgun in my golf cart. It's light, keep drinks cold for hours and it's good looking!
Rugged Road Outdoors
Hi Tom! Thank you for taking a moment to share your experience. You're spot on in that it's the perfect cooler for any kind of quick trip! Glad you're loving yours. :)
We love our Rugged Road
The cooler is quite light yet keeps ice for days. We were amazed at how it kept blocks of ice over 4 days in Arizona.
Great Coolers
Purchased this cooler for a Father’s Day Present, and couldn’t be happier. My dad wanted a smaller soft-shell cooler instead of larger options which made this cooler perfect. Way cheaper than competitors and customer service is awesome
Love this cooler!
I have quite a few coolers and this one by far is now my "go to" for trips out on the lake! Keep up the good work!
Love Mine
Not sure if I am allowed to do a review and I may be a little biased being that I made these, but man do I love mine :) It has become my go to for short trips. From fishing, to hiking and climbing... I had a blast developing these and I can't wait for more people to test them out!