A Cooler So Light,

You’ll Forget It’s There.

A Cooler So Light,

You’ll Forget It’s There.

Rugged Road 65

The world’s lightest high-performance cooler.

The High-Performance Cooler Reinvented.

No more heavy plastic shells or thick, insulating walls that add unneccesary weight and take up precious storage space. We’ve combined two breakthrough technologies for unmatched strength, feather weight, and maximum storage capacity. And, of course, it keeps ice for 7 days.

3X lighter than any other high-performance cooler

Virtually indestructible Rigorite™ construction

Floats upright so you can use it in the water.

Pre-orders available now in time for July 4th.

Order Now

Featured Product

New Rugged Road 65

Pre-order now to get it by July 4th.

Weighing in at just 8lbs, the Rugged Road 65 is the world’s lightest high-performance cooler at 1/3 the weight of comparable coolers.

  • 7+ days of ice retention—top 1% performance
  • Cavernous storage space holds 60 12-oz. cans
  • Floats upright so you can use it in water
  • Multi-purpose, reversible lid with cup holders and cutting board
Preorder now

“Amazing and Revolutionary. The new standard for coolers—durable, deep, and deceptively lightweight.”

– Gear Magazine

“Got 6 days out of our last load of dry ice. Best prior to that was 3-4. Just sayin’ this cooler is the best!”

– Errrl Tech

“The Rugged cooler versus Yetti Tundra 10 lb ice test is complete. Rugged Onitis 45 cooler wins!”

– Zachary Deshayes, Customer

We follow the rugged road.

The path of adventure.

And the call to innovate great gear for the trip.

It’s a journey that’s led us from creating the world’s lightest high-performance coolers to 100% waterproof, indestructible daypacks.

So, now, when you hit that rugged road, you can pack light and enjoy the trip. 


Every month we give away a free Rugged Road 65 cooler, valued at $299, to one lucky person on our email list. Enter now for free for your chance to win!

every cooler helps provide clean drinking water

10% of Rugged Road’s annual profits go directly to the Rugged Road Foundation to build wells around the globe, ensuring clean, reliable drinking water for hundreds of communities.

CEO, Rugged Road Outdoors