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Rugged Road 65 S&D
Rugged Road 65 S&D
- Ultralight - Patented Titan Shell™ Construction
- Rigorite™ - Blast Resistant Coating
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
Rugged Road 65 S&D
- Ultralight - Patented Titan Shell™ Construction
- Rigorite™ - Blast Resistant Coating
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
Rugged Road 65 S&D
Rugged Road 65 S&D
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
50% Lighter Than Other High-Performance Coolers
Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market.
Ultra Light Cooler Comparison

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market.
Ultra Light Cooler Comparison

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market.
7 Day Ice Retention Performance
Compare the Rugged Road to a Roto-Molded Cooler.

The ultra-thin, high-performance Fridgite™ insulative core in a Rugged Road 65 Cooler keeps ice up to 7 days, matching or beating any other high performance cooler.
The Technology Behind the World’s Lightest High-Performance Cooler.
Rigorite™
Virtually indestructible, amazingly light Rigorite™ shell—the same material used to bombproof the Pentagon.

Fridgite™
Ultra-thin, high-density insulating core for superior ice retention, storage capacity, and unparalleled light weight.
“Kick-flip” Lid™
Unique detatchable/reversible lid provides integrated drink holders and cutting board surface.
“Cavernous” Cooler Space
Thinner wall construction creates maximum interior space and cooling performance. Holds 65 12-ounce cans with ease.
“Double Up” Handle System
Dual-padded rope handles for tandem carry and integrated grip handles for individual carry.
“Get-A-Grip” Non-Slip Surface
Non-slip exterior finish delivers exceptional anti-skid performance without the need for feet.
“Heads-Up” Floatability™
Floats upright so you can use it on the water, kayaking, fishing, and more.
The Technology Behind the World’s Lightest High-Performance Cooler.
Customer Testimonials
“Lighter, Stronger and Cheaper Than a Yeti.”
- Gear Patrol

Virtually Indestructible Rigorite™ Coating.

Cavernous Cooler Space
Open any roto-molded cooler and the first thing you notice is how thick the cooler walls are and how little space this leaves for ice and contents. The Rugged Road 65 is different. Its cavernous design gives you far more useable space. In fact, roto-molded coolers with comparable exterior dimensions have an interior capacity of about 52 cans. While you'll fit 65 cans in your Rugged Road 65!

The only cooler that floats upright.

What Our Customers Are Saying...

Nice cooler
Great cooler for the S/D price. Of course though I got the worst color tan the last choice I would have picked. I knew that was going to happen when I read you can’t pick the color. Disappointed with that. Considering they show stacks of charcoal color when you are ordering.
Rugged Road Outdoors
Hey Grant! Thanks for shopping our S&D Warehouse Sale. If you have any questions down the road, feel free to reach out at info@ruggedroadoutdoors.com :)
New Cooler
Great cooler. SO light and it performs as stated. Would have given it 5 stars but it's a little pricy for no additional features. But I just didn't need the extras. I wish I had waited for the scratch and dent sale. It's worth every penny of $150.
Rugged Road Outdoors
Hi Boyd, thank you for taking a moment to share your thoughts! It's good to hear that you are pleased with our products. Enjoy your cooler!