The secret behind the incredibly lightweight (yet extremely strong) Rugged Road cooler is its revolutionary coating of Rigorite™ innovative proprietary spray. Rigorite™ is sprayed over a high density, insulative core where it hardens into an exceptionally strong protective shell. This remarkable material has even been used to coat building walls in order to make them bomb-proof!

The ultra-thin, high performance Fridgite™ insulating core of a Rugged Road 65 enables the cooler to have extreme ice retention and an incredibly lightweight structure.

We designed our Rugged Road cooler in a way that allow it to float upright, every time. Yes, that means even when it is fully loaded with ice and drinks!

Our patent pending Kick Flip™ lid gives you the ability to choose whether you'd like the top of your cooler to feature a field measuring ruler, or cup holders and a cutting board. It also allows for easy cleaning!

Open our coolers and you will instantly notice that the inside has significantly more room than the competition. Our patented manufacturing process has allowed us to do away with those thick plastic walls without sacrificing insulation, meaning you can fit more ice, drinks, and food in your cooler than ever before. And yes, it will fit a bottle of wine upright.

You have two ways to lift your Rugged Road cooler: either with the dual padded rope handles or with the integrated grip handles.

Coming in at less than half the weight of the competition, Rugged Road coolers are unlike anything else out there. We have ditched the thick, heavy, plastic rotomolded coolers and created our own unique, patented process. You can now have the best of both worlds with extreme ice retention and durability, but without the weight.

The Rigorite™ coating on a Rugged Road cooler is textured (unlike the plastic surface of a rotomolded cooler), meaning it naturally provides a non-slip surface!