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Rugged Road 65
Rugged Road 65
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
Rugged Road 65
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
Rugged Road 65
Rugged Road 65
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
3-YEAR WARRANTY
We offer a 3-year full-replacement warranty on our coolers.
100% MONEY BACK GUARANTEE
We stand behind our products. If you don't love it after 30 days, then we will issue a full refund for your order.
FAST SHIPPING
We ship all orders out the same day they come in if ordered before 4PM EST. Our typical order to delivery time is less than 3 days.
The Technology Behind the World’s Lightest High-Performance Cooler.
Rigorite™
Virtually indestructible, amazingly light Rigorite™ shell—the same material used to bombproof the Pentagon.

Fridgite™
Ultra-thin, high-density insulating core for superior ice retention, storage capacity, and unparalleled light weight.
“Kick-flip” Lid™
Unique detatchable/reversible lid provides integrated drink holders and cutting board surface.
“Cavernous” Cooler Space
Thinner wall construction creates maximum interior space and cooling performance. Holds 65 12-ounce cans with ease.
“Double Up” Handle System
Dual-padded rope handles for tandem carry and integrated grip handles for individual carry.
“Get-A-Grip” Non-Slip Surface
Non-slip exterior finish delivers exceptional anti-skid performance without the need for feet.
“Heads-Up” Floatability™
Floats upright so you can use it on the water, kayaking, fishing, and more.
The Technology Behind the World’s Lightest High-Performance Cooler.
7 Day Ice Retention Performance
Slide to the corresponding day to view results.
The ultra-thin, high-performance Fridgite™ insulative core in a Rugged Road 65 Cooler keeps ice up to 7 days, matching or beating the best coolers available for ice longevity.
1/3 the Weight
Of Other Comparable Coolers
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At under 10 pounds, the Rugged Road 65 is ⅓ the weight of any high-performance cooler available, No other cooler capable of keeping ice up to 7 days comes even close to being so light.

3X Lighter
Than Any Other High-Performance Cooler
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At just under 10 pounds, the Rugged Road 65 is ⅓ the weight of any high-performance cooler available, No other cooler capable of keeping ice up to 7 days comes even close to being so light.
“Lighter, Stronger and Cheaper Than a Yeti.”
- Gear Patrol

Virtually Indestructible Rigorite™ Construction.

Cavernous Cooler Space
Fits 65 Cans–29 more than comparable coolers
Open any roto-molded cooler and the first thing you notice is how thick the cooler walls are and how little space this leaves for ice and contents. The Rugged Road 65 is different. Its cavernous design gives you far more useable space. In fact, roto-molded coolers with comparable exterior dimensions have an interior capacity of about 36 cans. While you'll fit 65 cans in your Rugged Road 65!

The only cooler that floats upright.
