MADE FOR THE SCENIC ROUTE
Ford and Rugged Road are driven by the same spirit. By combining Ford’s proven toughness with Rugged Road’s lightweight, adventure-ready design, we’ve created a cooler built for those who never stop exploring.
Dual Fusion™ Molding is what sets Rugged Road coolers apart. Each cooler starts with a thick layer of high-performance insulation fused with Rigorite™, our military-grade polyurea coating, to form an ultralight and nearly indestructible shell. This innovative design keeps the cooler durable, buoyant, and spacious while delivering exceptional ice retention at nearly half the weight of the competition.
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