Rugged Road 25 V2
$24 of Accessories Inside
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Free Shipping Over $75
30-Day Money Back Guarantee
Lifetime Warranty
The Rugged Road 25 V2 cooler is built for those who live for adventure.
This cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.
Its upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.
- Ultralight: Coming in at less than half the weight of the competition, the Rugged Road 25 V2 is easy to carry to your campsite, on and off your boat, or wherever life takes you.
- Large Interior Capacity: Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 25 12oz cans plus ice!
- Up to 7 days of ice — top 1% performance: Go further for longer without worrying about refilling your ice.
- Floats Upright: Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).
- Multi-Purpose Lid: The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.
- “Double-Up” Handle System: The double handle system makes this cooler easy to carry, even when it’s full. *Padded carry strap sold separately.
- “Get a Grip” Non-Slip Surface: Handle your cooler with confidence, even in wet or icy environments.
- 5 pounds empty
- Holds up to 25 12oz cans plus ice
- External Dimensions: 13 4/5" wide x 18 1/5" long x 11 7/8" tall
Orders received before 3 PM EST are shipped the same day, Monday through Friday. Weekend orders are shipped the next business day. The average transit time is three business days.
We offer a 30-day money-back guarantee. If you're on the fence, we encourage you to take your cooler for a spin and see if it's a good fit for you.
If you don't love your cooler within 30 days, we'll send you a return label and you can send it back for a full refund.
Plus, we offer a lifetime warranty on all registered coolers.
Each Rugged Road 25 V2 comes with a snack rack to keep your items organized and easily accessible, valued at an additional $24.99.
ONLY 5 LBS
Floats Upright
Rugged & Durable
Up to 7 days of ice
Unmatched Performance and Portability: The Technology Behind the World's Lightest High-Performance Cooler
The Rugged Road 25 V2: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures.
Rigorite™ Coating
Designed to endure the toughest outdoor challenges, this cooler’s blast-proof shell provides maximum protection.
Fridgite™ Insulative Technology
With advanced insulation, your ice stays frozen for up to 7 days, so your provisions stay cold no matter where the road takes you.
“Heads-Up” Floatability™
The Rugged Road 25 V2 floats upright, keeping everything dry and accessible so you can focus on enjoying your time on the water.
Kick Flip Lid™
Reversible lid with cup holders? Check. Built-in cutting board? Check. This cooler is ready for the every day and the extraordinary.
EASY LATCH SYSTEM
The convenient self-closing handle latch system makes carrying and closing the cooler a breeze. Add the optional padded carry strap for hands-free portability!
“Get A Grip” Non-Slip Surface
This cooler stays put, even on slick surfaces. The non-slip exterior keeps it in place on boat decks, truck beds, and uneven terrain.
Ultralight
With all the perks of a hard-side at the weight of a soft-side, the Rugged Road 25 V2 offers easy portability while maintaining ample storage capacity.
The Perks Of A Hard Side At The Weight Of A Soft Side
You shouldn't have to choose between durability and portability. The Rugged Road 25 V2 is engineered with innovative materials and a patented manufacturing process that minimizes weight without sacrificing strength. So you can easily carry it to your favorite fishing spot, on a hike, or to a backyard barbecue without feeling weighed down.
Ultralight and Fits Just Right
Pack light, go far. The Rugged Road 25 V2 is designed for effortless portability. Weighing 50% less than comparable coolers, it's easy to carry, load, and unload, no matter where your adventure takes you. And don't worry about sacrificing durability – our patented process ensures this lightweight cooler is also incredibly strong.
The Only Coolers That Float Upright
The Rugged Road 25 V2 is designed to float upright even when fully packed, thanks to its unique "Heads-Up" Floatability™. This means your drinks and snacks stay high and dry, easily accessible whenever you need them. So go ahead, take on the rapids, or relax on the lake, knowing your refreshments are safe and within reach.
Up to 7 days of ice
Our patented, cutting-edge insulation technology maximizes ice retention. This means your refreshments stay colder for longer, allowing you to enjoy icy drinks and fresh food no matter how far off the beaten path you travel. Say goodbye to warm beers and hello to crisp sips.
Space-Saving Design, Adventure-Ready Capacity
Get the most out of every escape. Our patented manufacturing process allows for thinner walls without sacrificing performance, giving you maximum capacity in a minimal footprint. Pack more of what matters most – from drinks and snacks to gear – without the added weight.
Feel the Difference For Yourself!
Recognized For Innovation
Don't just take our word for it. Discover why Rugged Road is the trusted choice of
weekend warriors and industry experts alike.
FAQ
The external dimensions are 13 4/5" wide x 18 1/5" long x 11 7/8" tall.
Our coolers use Fridgite™ insulative technology to keep ice frozen for up to 7 days, ensuring your drinks and food stay colder, longer.
Yes, the Rugged Road 25 V2 is designed with “Heads-Up” Floatability™, allowing it to float upright, even when fully packed. Plus, your items will stay dry and accessible!
Each cooler comes with a Snack Rack valued at $24.99. Keep your snacks, keys, and other dry goods dry and organized on all of your adventures!
Yes, Rugged Road coolers are designed for easy carrying! The Rugged Road 25 V2 is ultralight with a convenient handle for quick transport, and you can add an optional padded carry strap for extra comfort.
Built with our patented Rigorite™ coating, this cooler is incredibly tough and can withstand even the most rugged roads.
Yes, we offer a lifetime warranty on all registered Rugged Road 25 V2 coolers, ensuring your investment is protected.
We offer a 30-day money-back guarantee. If you're on the fence, we encourage you to take your cooler for a spin and see if it's a good fit for you.
If you don't love your cooler within 30 days, we'll send you a return label and you can send it back for a full refund.
Orders received before 3 PM EST are shipped out the same day, Monday through Friday. The average transit time is three business days.
United StatesAmazing cooler! Best out there. Lightweight, durable, retains ice for days. Great investment and warranty
United StatesI absolutely love my ice chest!!! I’ve used it several times and it’s all around perfect for me!!!
United StatesCustomer service
Love my coolers I have 4 now and show them off to everyone when we are out on boat or in the pool and your customer service is excellent and very prompt
Rugged Road Outdoors
How's it going, Kelly?! Thank you for your kind words about our coolers and our supportive team! We are thrilled to hear that our gear has quickly become an essential while out on the water. Extremely grateful to have you on this journey with us!
United StatesI love it
I really enjoy every one of I have
Rugged Road Outdoors
Hey, Randy! Thank you for taking a chance on our small business, and the time out of your day to leave us your feedback! We are pumped to hear that the newly-launched RR25 V2 cooler has served you just as well as the other Rugged Road coolers in your arsenal. We couldn't create innovative outdoor gear without your support. :)
United StatesI like it!
First test a few days ago. Put a few cold drinks in it along with food for a day along with a half a bag of ice. Love the tray! Still had some ice it after about 36 hours. I like the removable lid but I do find it a little loose. The handle does hold it down but who has the handle up all the time? First impression is that it’s way better than a nice soft cooler I have and also better than a similar sized big name roto molded cooler I have. I don’t know if this one is grizzly proof but so far I’ve not encountered any grizzlies in South Texas
Rugged Road Outdoors
Hey there, Jeff! Thank you for sharing your thoughts after taking the RR25 V2 cooler for a spin. We are so glad to hear that it has beat out the competition and become your on-the-go cooler of choice from your arsenal! In regards to your concern about your lid, our cooler lids are designed to fit tightly into place once locked down, so feel free to reach out to our team (info@ruggedroadoutdoors.com) if you believe there is an issue with this part, and our USA-based team of cooler fanatics will be more than happy to help! Have a great rest of your week...we hope you're able to continue avoiding the many, many grizzlies that roam down south!!
United StatesGreat product
The cooler is excellent quality and Mary with customer service is outstanding! I will definitely send more customers their way.
Rugged Road Outdoors
Hiya, Jason! Mary with Rugged Road here. Thank you very much for your kind words...it was an absolute pleasure to assist you with your inquiry! As always, let us know if there is anything else we can do to support you as a valued Rugged Road customer. :)
United StatesGreat Deer Prop
This 25 is quite versatile.....besides being light, floats and keeps ice cold forever, it also works as a deer prop!!! Many thanks Rugged Road!!!
Rugged Road Outdoors
Hiya, Charlotte! Thank you for taking the time to leave us your feedback after giving the RR25 V2 cooler a spin! We are so glad to hear that the many features of this cooler have made it your new go-to this deer season. Our team is extremely grateful to have you on this journey along with us!
United StatesMt. Weekend Trial Run
Tested out my 25 this weekend and was pleasantly surprised to still have ice when I opened it today after work. This thing has all the benefits of a hard cooler, but weighs more like a soft side. Only problem with it is I wish the latch shut a little tighter - it’s pretty cool though that it snaps into place when I pickup the handle.
Rugged Road Outdoors
Howdy, Christian! Awesome to hear that the recently launched RR25 V2 cooler served you well this weekend. You hit the nail right on the head--this 5 lb cooler offers ease of transportability much like a soft-side, but its multi-day ice retention and use for sitting or standing performs much like a hard-sided cooler! We will certainly pass your feedback on the latch closure along to our design teams. We are so very grateful that you took the time to leave us your review, and for your support of our small but mighty business!
United StatesPERFECT DAY COOLER
This is our 4th RR cooler in various sizes. The descriptions of them are absolutely true. We have nothing but great things to say about all sizes. This 25 is perfect for our day trips up and down the Mississippi River and quick trips to the grocery store. Keep up the good work!!!
Rugged Road Outdoors
How are ya, Paul?! Thank you so much for taking the time to share your thoughts about the newly-launched RR25 V2 cooler! We are pumped to hear that this cooler size has made for the perfect addition to day trips and grocery store runs. We feel extremely grateful to have you on the (rugged) road with us!
United StatesBest Cooler
We love the new Rugged Road 25. Took it on family vacation and great size for beach, pool and golf….and it floats ! It is so light and the strap is perfect.
Rugged Road Outdoors
Our team is so pumped to hear that the RR25 V2 cooler performed well during your family vacation! We are beyond grateful to have you on the (rugged) road with us...don't hesitate to let us know if there is anything our team can do to support you!
