Ultralight
Floats Upright
Rugged & Durable
Up to 7 days of ice
Lose the weight, not the ice
Say goodbye to bulky, heavy coolers that waste storage space
Engineered for adventure, Rugged Road's innovative features set a new standard for the coolers industry. Our patented design combines breakthrough technologies for unmatched strength, ultralight weight, and maximum storage capacity. Plus, our coolers float upright when fully packed and keep your food and drinks cold for up to 7 days, providing the perfect blend of convenience and performance for all your outdoor needs.
BEST SELLERS
Rugged Road 30 Can Soft Cooler
EXPERTLY CRAFTED BY OUTDOOR INNOVATORS
EXPERTLY CRAFTED BY OUTDOOR INNOVATORS
Our coolers are engineered to be ultra-lightweight, meaning you can carry them without breaking a sweat. At less than half the weight of the competition, you’ll be able to travel down your next Rugged Road with ease.
Sure, lots of coolers float, but ours float upright, even when fully loaded. No more fishing around in the water for your drinks. Our ultralight coolers are just what you need to keep your essentials dry and accessible, even when your adventure takes an unexpected turn.
Meet the toughest coolers on the market. Our Rigorite™ coating, originally developed for military applications like blast-proofing the Pentagon, makes our ultralight coolers strong enough to support the weight of an entire Jeep. Its durable construction means it can even survive a drop off a mountainside.
Thanks to our Fridgite™ insulative technology, your ice stays icy for up to 7 days. Whether you're on a week-long camping trip or an extended fishing expedition, you can keep your food and beverages cold throughout your trip.
Go Further, Stay Longer: A Cooler for Every Adventure
Whether you’re camping, fishing, hunting, or out on the water, our coolers are the ultimate ultralight companions for every adventure. Their versatility and high-performance features make them a must-have for outdoor enthusiasts.
Camping
your ultimate camp-anion
From glamping to the backcountry, our ultralight coolers ensure you can pack more without the strain. They’re fire-resistant and durable, making them versatile pieces of gear—use them as a seat around the campfire, as a stand to hang your bear bag, or use the lid to fan the flames or prep a meal. Plus, with superior ice retention, your supplies stay cold for the entire trip.
fishing
Always Ready for the Big Catch
Don’t let your cooler ruin the perfect catch. Rugged Road coolers float upright, so your drinks and bait are always within reach. No more digging around in a floating mess—just grab and go! Plus, the versatile Kick-flip Lid™ doubles as a durable workstation to clean fish or prep a snack.
hunting
This Cooler's Got Game
When you’re on the hunt, you need gear that’s tough and reliable. Our coolers offer extra space for your game, are ultra-durable to handle rough terrain, and are light enough to carry easily. It’s the hunter’s ultimate sidekick.
on the water
KEEP THE FUN AFLOAT
Whether you’re boating, kayaking, or enjoying cold beverages with friends by the shore, Rugged Road coolers are a game-changer. Their ultralight design means they won’t weigh you down, and they float upright, even when fully packed, to keep your drinks dry and handy.
Rugged Road in the Wild: Real People, Real Stories
Join 30,000+ Trailblazers on the Rugged Road
Don’t just take our word for it—see why so many adventurers trust us with their outdoor needs.
"We have tried what feels like all the coolers on the market and Rugged Road Coolers are hand down our favorite coolers...The ice retention is not only competitive to other cooler brands but better. We have put this to the TEST here in Utah during the summer. Yes, it truly floats upright every time! I recommend these to everyone!"
"Absolutely love this cooler! Went from 3 Yetis and now ready to buy my second rugged cooler! The weight of the cooler is probably the biggest difference as well as a floating cooler that keeps everything cold throughout the day! Can’t complain at all! Absolutely wins over Yeti!"
"I love this cooler. It's light weight which really is so awesome! AND it floats!!! It's so nice to be able to lift this cooler up onto my boat and not worry about hurting my back. It's durable which allows me to also use it as a stand on the boat when I'm sight fishing. All around is perfect for my needs, like I said It's a game changer."
"We love this cooler. It’s super lightweight, love that it holds 45 cans plus ice and best of all it floats. We do a lot of outdoor activities and having a lightweight & durable cooler is key. We look forward to using it on all our adventures."
"A fantastic lightweight and durable cooler that doesn’t make any sacrifices. Large capacity is capable of holding several dozen cans and plenty of food items while keeping the ice for several days. The roped handles make it very easy to carry compared to most other coolers."
The Road Less Traveled? We Built a Cooler for That.
Whether you're exploring remote trails, casting a line in uncharted waters, or simply enjoying a weekend off the grid, our coolers are designed to withstand the journey.
every cooler helps provide clean drinking water
10% of Rugged Road's Annual Profits go directly to the Rugged Road Foundation to build wells around the globe, ensuring clean, reliable drinking water for underdeveloped communities.
Founder, Rugged Road Outdoors
Learn More
enter to win a free cooler!
We randomly select one lucky winner each month to win an ultralight Rugged Road cooler. Click below to sign up!