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A Cooler So Light,

You’ll Forget It’s There.

A Cooler So Light,

You’ll Forget It’s There.

Rugged Road 65

Rugged Road 65

The world’s lightest high-performance cooler.


The High-Performance Cooler Reinvented.

No more heavy plastic shells or thick, insulating walls that add unneccesary weight and take up precious storage space. We’ve combined two breakthrough technologies for unmatched strength, feather weight, and maximum storage capacity. And, of course, it keeps ice for 7 days.


Less than half the weight
of comparable coolers


Virtually indestructible Rigorite™ construction


Floats upright so you can
use it in the water

Rugged Road V2 Collection - Available Now!

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Featured Product

Rugged Road 65

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market. 

So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including blast-proofing the walls of the Pentagon. It is strong enough to support the weight on an entire Jeep, and tough enough to survive a drop off a mountainside.

  • Rigorite™ coating - blast-proof and ultralight
  • Less than half the weight of the competition
  • Fridgite™ insulative technology holds ice for days
  • Floats upright so you can tow it down the river
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We follow the rugged road.

The path of adventure.

And the call to innovate great gear for the trip.

It’s a journey that’s led us from creating the world’s lightest high-performance coolers to 100% waterproof, indestructible daypacks.

So, now, when you hit that rugged road, you can pack light and enjoy the trip. 

Enter To Win A Free Cooler!

We randomly select one lucky winner each month to win an ultralight Rugged Road cooler. Click below to sign up!

Click to Enter
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every cooler helps provide clean drinking water

10% of Rugged Road’s annual profits go directly to the Rugged Road Foundation to build wells around the globe, ensuring clean, reliable drinking water for underdeveloped communities.


Founder, Rugged Road Outdoors

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