A Cooler So Light,

You’ll Forget It’s There.

A Cooler So Light,

You’ll Forget It’s There.

Rugged Road 65

The world’s lightest high-performance cooler.

The High-Performance Cooler Reinvented.

No more heavy plastic shells or thick, insulating walls that add unneccesary weight and take up precious storage space. We’ve combined two breakthrough technologies for unmatched strength, feather weight, and maximum storage capacity. And, of course, it keeps ice for 7 days.

1/3 the weight
of comparable coolers

Virtually indestructible Rigorite™ construction

Floats upright so you can
use it in the water

New Rugged Road 65 - Don't miss FREE shipping.

Order Now

Featured Product

New Rugged Road 65

Weighing in at under 10 lbs, the Rugged Road 65 is the world’s lightest high-performance cooler at 1/3 the weight of comparable coolers.

  • 7+ days of ice retention—top 1% performance
  • Cavernous storage space holds 65 12-oz. cans
  • Floats upright so you can use it in water
  • Multi-purpose, reversible lid with cup holders            and cutting board
order now

We follow the rugged road.

The path of adventure.

And the call to innovate great gear for the trip.

It’s a journey that’s led us from creating the world’s lightest high-performance coolers to 100% waterproof, indestructible daypacks.

So, now, when you hit that rugged road, you can pack light and enjoy the trip. 


Every month we give away a free Rugged Road 65 cooler (a $299 value) to one lucky person on our email list. Enter now for free for your chance to win!

every cooler helps provide clean drinking water

10% of Rugged Road’s annual profits go directly to the Rugged Road Foundation to build wells around the globe, ensuring clean, reliable drinking water for underdeveloped communities.

CEO, Rugged Road Outdoors