Ultralight
Floats Upright
Rugged & Durable
Up to 7 Days of Ice
Designed with Anglers in Mind
Tired of chasing your drinks downstream when your cooler flips over? Forget about coolers that can’t keep up with your fishing needs. Our fishing coolers are a game changer, combining lightweight construction with unmatched durability. Plus, the upright floating design keeps your bait, drinks, and snacks dry and within reach, making it the ultimate cooler for any fishing adventure.
Won’t Tip Over
Our fishing cooler’s “Heads-Up” Floatability™ means it stays upright in the water when fully packed, so you don’t have to worry about it tipping over and spilling your catch.
Room for Everything
There's ample room to store your bait, drinks, and the day’s catch, with a snack rack and divider to keep everything organized and accessible.
Goes Where You Go
The ultralight construction makes it easy to carry your cooler to and from your favorite fishing spots without any hassle.
VERSATILE FISHING COOLERS THAT FLOAT
VERSATILE FISHING COOLERS THAT FLOAT
Rugged Road fishing coolers are designed to be extremely lightweight, making them easy to carry to your favorite fishing spot. They weigh significantly less than other leading coolers, allowing you to transport your food, beverages, and bait without the extra burden.
Say goodbye to cramped coolers. Our fishing coolers provide ample storage space for all your essentials. With plenty of room to store your drinks, snacks, and fish, you can enjoy a full day of fishing without worrying about how to keep your catch fresh.
With our advanced Fridgite™ insulative technology, your ice stays frozen even on the hottest days. Your food, drinks, or freshly caught fish will remain perfectly chilled, even during long outings.
Built to endure, Rugged Road fishing coolers feature a Rigorite™ coated multi-purpose lid. This coating ensures the coolers are tough enough to withstand the challenges of any fishing environment, so you can use the lid to clean fish or prepare meals throughout your fishing trip! Plus, the lid fully detaches, making it a breeze to clean—no more pinched fingers!
One of the most unique features of our coolers is their ability to float upright, even when fully loaded. Unlike other coolers that may tip over, our design keeps your contents dry and accessible, no matter where you are on the water. Enjoy the convenience of always having your gear within easy reach.
Best Sellers
Shop the Gear
Shop the Gear
Proven on the Water: Real Reviews from Anglers Like You
Over 30,000 satisfied adventurers have made the switch to Rugged Road. Find out why so many rely on our innovative design and durability.
"I love my Rugged Road cooler! It’s so lightweight which is ideal for all the ice fishing trips I take where we don’t want to have a ton of stuff and weight in our sleds. The added accessories with the cooler like the divider and snack rack make it easy to keep my food dry from the ice. I also love that I can use the lid as a cutting board for fish!"
"With temps reaching the mid to high 90’s it feels like summer 🔥🔥🔥..it is imperative that you have a cooler keeps your fish COLD 🥶❄️❄️ !! Rugged Road keeps your catch ICE COLD for much longer no matter how HOT your Texas summer is !!"
"Light on the lift, heavy on performance - the RR65 V2 makes every journey effortlessly cool. Only 13 lbs, but packed with chill. Some of my favorite features: 💥 Double sided lid that flips over with ease. 💥 Floats upright in water. 💥 Holds 65 12oz cans PLUS ice. 💥 2 types of handles to make handling your cooler as easy as possible. 💥 Non-slip exterior finish."
"This cooler is no joke. 😎 You know how much goes into packing for ice fishing? Typically you’re hauling out a decent amount of gear onto the ice. With the Rugged Road Outdoors cooler being as light as it is - it makes it so much easier."
"If you want long lasting ice retention, without breaking your back with those heavy coolers. This is for you, not to mention it floats upright while FULLY LOADED! Floating the river just got easier."
FAQ's
Our fishing coolers are designed to endure a variety of conditions, whether you're in calm lakes or rough waters. The upright floating capability ensures your items stay dry and accessible.
Yes, our coolers are designed with maximum capacity and dividers to store your drinks, snacks, bait, and catch. The Rugged Road 85—our extra large size cooler—holds up to 85 cans, providing ample space for all your needs.
Thanks to our Fridgite™ insulative technology, the cooler keeps ice frozen for up to 7 days, even in hot climates. Your food, drinks, and bait will stay cold throughout your fishing trips.
Cleaning is simple with our convenient drain plug. Just remove the plug to empty any remaining water, then wipe down the interior with a mild soap solution. Plus, the lid fully detchaches, meaning no more pinched fingers!
Besides being ultra-lightweight and durable, our coolers include features like a snack shelf, sliding divider, and a convenient drain plug for easy cleaning and organization.