Ultralight
Floats Upright
Rugged & Durable
Up to 7 Days of Ice
Designed by campers, for campers
Camping should be a relaxing and enjoyable experience, not filled with worry about how you’ll transport your heavy cooler to the campsite or whether or not your food will stay cold throughout your trip. Our camping coolers are designed with your needs in mind. Ultralight and spacious, they combine advanced technology to offer maximum ice retention that keeps your food and drinks cold for up to 7 days. They even feature a unique detachable and reversible lid that doubles as a cutting board, adding convenience to your campsite.
No Added Weight
Our camping coolers are ultralight without sacrificing durability. They combine advanced technology to offer maximum storage capacity without unnecessary weight dragging you down.
Less Food Waste
Whether you’re camping for a few nights or a week, ice stays frozen, and your food stays cold, so you don’t have to worry about food going bad partway through your trip.
Makes Meal Prep Easy
The detachable and reversible multi-purpose lid doubles as a cutting board for meal prep, so you can pack light and still enjoy great meals around the campfire.
Designed for All Your Camping Needs
Designed for All Your Camping Needs
Rugged Road camping coolers are ultralight, making them easy to carry on any adventure. Weighing less than half of other leading coolers, they allow you to bring along more essentials without the burden.
Say goodbye to wasted space. Our coolers are designed to maximize storage capacity, so you have plenty of room for all your food and drinks. Pack everything you need for your camping trip without compromising on space.
Our Fridgite™ insulative technology keeps ice frozen for up to 7 days, ensuring your food and drinks remain cold throughout your trip. Whether you're camping in hot climates or planning an extended stay, Rugged Road coolers have you covered.
Engineered to endure the toughest conditions, our coolers feature a Rigorite™ coating that was initially developed for military use. It's strong enough to withstand the weight of a Jeep, and it's fire-resistant, just in case it gets too close to the campfire.
The detachable and reversible lid is super versatile—use it to fan the flames of your campfire or as a cutting board for your fireside meal prep, adding extra convenience during your camping trips. It’s just one more way our coolers make your camping experience better.
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Why campers like you love our coolers
Over 30,000 happy campers have made the switch to Rugged Road. See why so many customers trust us with their camping needs and experience the difference for yourself.
"A fantastic lightweight and durable cooler that doesn't make any sacrifices. Large capacity is capable of holding several dozen cans and plenty of ice."
"Legit the BEST cooler! The terms "ice chest" and "cooler" are often used interchangeably and typically refer to a container used for storing ice and keeping perishable items chilled."
"Over the years I've owned different cooler brands and RROC hands down the BEST cooler on the market. The weight gives us more ability to hold more food leaving us less reliant on procuring more food in the middle of training and less need for ice. I would highly suggest RRO Coolers over any other cooler on the market! "
We are regular campers and always take more food than we should. We never have to worry when we have our Rugged Road cooler because it keeps any extra food from spoiling. Definitely recommend!
FAQ'S
Yes, most of our coolers include a snack shelf, sliding divider, and a drain plug for easy cleaning. These features are designed to enhance convenience and organization, making your camping trips more enjoyable.
Most of our coolers include a sliding divider and a snack shelf, allowing you to easily organize your food, drinks, and other essentials. This way, you can quickly access what you need without digging through everything.
Thanks to our Fridgite™ insulative technology, the cooler keeps ice frozen for up to 7 days, even in hot climates. Your food and drinks will stay cold throughout a weeklong trip, no matter the temperature.
The detachable/reversible lid doubles as a cutting board, providing a convenient surface for meal prep. This multi-purpose feature saves space and adds functionality to your camping gear.
Cleaning is simple with our convenient drain plug. Just remove the plug to empty any remaining water, then wipe down the interior with a mild soap solution.