Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 85 is unlike anything else on the market.

So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

Features & Benefits:

Ultralight — just 17 lbs!
Holds 15.16 gallons or 70lbs. of ice
Outside Dimensions: 17-5/8" wide x 32-3/8" long x 17" tall
Internal Dimensions: 12.5" wide x 26" long x 11.5" tall
Patented Titan Shell™ Construction
7+ days of ice retention — top 1% performance
Cavernous storage space holds 85 12-oz. cans
Floats upright so you can use it in water
Multi-purpose, reversible lid with cup holders and cutting board
“Double-Up” Handle System
“Get a Grip” Non-Slip Surface

Rugged Road 45 V2

Rugged Road 65 V2

Rugged Road 85 V2

Rugged Road 30 Can Soft Cooler