OUR MISSION
EVERY COOLER SOLD HELPS PROVIDE CLEAN DRINKING WATER
The Rugged Road Foundation
Right now, over 600 million people lack access to clean water leading to the deaths of hundreds of children every day. Rugged Road is determined to help change that.
That’s why Rugged Road Foundation is partnering with neverthirst to provide innovative, reliable clean water solutions for underdeveloped communities globally.
Here are a few examples of how far a donation can go:
$50 will provide clean drinking water for a person for life.
$200 will provide clean drinking water for a family of 5 for life.
$500 will provide clean drinking water for multiple families for life.
Coolers with a Conscience
How Your Purchase Makes a Difference
Rugged Road is so much more than just a cooler company; it's a vessel to serve the community. Through the Rugged Road Foundation, we've helped fund more than $250,000 in water projects worldwide, bringing clean water to communities in need and expanding our impact every year.
From our founder
“Boreholes can provide access to clean drinking water to hundreds of people in developing communities. Having the opportunity to raise funds for this well changed my life in ways I could not have imagined, and has given me a purpose greater than just running a business. The primary focus of the Rugged Road foundation will be to build wells in developing countries around the globe, with the help of people like Zakaria Yakuba (pictured right).”
Founder, Rugged Road
