TRADE IN FOR AN ULTRALIGHT UPGRADE
Trade in your heavy plastic cooler and upgrade to an ultralight, adventure ready Rugged Road cooler.
Start Your Trade In
RUGGED ROAD
After years of swimming back to shore for a refill, we knew something had to change - so we built a floating cooler that keeps your drinks cold and close. Whether you’re at the sandbar, on the lake, or navigating rapids, Rugged Road coolers keep your gear high and dry.
THE COMPETITION
Most plastic coolers are heavy and not designed to float. They tip over easily and tumble in the water. Rugged Road floating coolers flip the script with ultralight, floating coolers that stay stable and keep your gear dry no matter where you take them.
Rugged Road coolers feature thinner, high-performance walls that offer more interior space than traditional plastic coolers - without sacrificing ice retention. And at nearly half the weight, you get more room, less bulk, and zero compromises.
Heavy plastic coolers use thick, bulky walls that take up valuable interior space - leaving you with less room and more weight to haul. You’re working harder for less. Rugged Road fixes that with ultralight coolers built for maximum capacity and performance.
The Rugged Road Difference
The Rugged Road Difference
A standout feature of our coolers is their ability to float upright in the water, even when fully packed. Unlike other coolers that may tip and spill, our design keeps your contents dry and accessible, no matter where you are.
At less than half the weight of rotomolded coolers, you can easily transport a Rugged Road cooler without feeling weighed down. They are incredibly lightweight so you can explore smarter not harder.
With our advanced Fridgite™ insulative technology, your ice stays frozen even on the hottest days. Whether you're out for the day or off the grid for the week, go further with gear engineered to outlast the journey.
Rugged Road coolers are coated with Rigorite™, a blast-proof material initially developed for military use. This coating provides exceptional durability, so you can adventure with confidence that your gear can keep up.
Open a Rugged Road cooler and you’ll immediately notice the difference—we don’t skimp on space. With more internal capacity than a rotomolded cooler with equal dimensions, there’s room for all your drinks, snacks, and essentials, so you’re always prepared for whatever the day brings.
We stand by our coolers with the Rugged for Life lifetime warranty - unlike most brands, we guarantee your Rugged Road will go the distance, no matter where you take it.
See What You'll Save
Trade in to save big... and we're not just talking about the weight!
usually $249.99
Save $50
5 lbs empty, 25 cans + ice
Usually $324.99
Save $65
9 lbs empty, 45 cans + ice
Usually $374.99
Save $75
13 lbs empty, 65 cans + ice
Usually $424.99
Save $85
17 lbs empty, 85 cans + ice
Usually $494.99
Save $99
22 lbs empty, 115 cans + ice
"Must Buy"
"This cooler is the best thing I have ever bought, been a year now and am still happy. Holds drinks cold for days and perfect for floating around in the lake. If you’re looking for a great cooler, why not get one that floats?"
-Colby W