- Overview
- Product Details
- Benefits
- Reviews
- Order Now
Rugged Road 30 Can Soft Cooler
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
Rugged Road 30 Can Soft Cooler
Rugged Road 30 Can Soft Cooler
- 100% MONEY BACK GUARANTEE
- FAST SHIPPING
- Rigorite™ - Virtually indestructible shell
- Fridgite™ - High-density ice-retaining core
- “Heads-Up” Floatability™ - Floats upright on the water
- Kick Flip Lid™ - Unique detachable/reversible lid
- Cavernous Cooler Space - Holds 65 12-ounce cans
- "Get-A-Grip" - Non-slip exterior finish
- “Double Up” Handle System - Ease of carrying
- Ultralight - Patented manufacturing process
Customer Testimonials
Rugged and Ready to Go
Every Rugged Road soft cooler is waterproof, leakproof, and puncture proof, making them the perfect companion for any adventure.

Everything in One Place
Our soft coolers were custom designed with outdoorsmen in mind. The exterior mesh pocket can fit all of your dry goods while your drinks and food stay ice inside the cooler.
Great for Day Trips
The soft cooler holds 30 12oz cans or 6 bottles of wine with room for ice.

What Our Customers Are Saying...

Great soft sided cooler.
I use the cooler in my boat for day trips and have been very happy with the coolers performance. Plenty of room for ice and beverages. Regarding the length of time it holds ice, the cooler seems very comparable to other highend coolers I have owed in the past. So far I am very happy with the purchase and functionality of the cooler.
Rugged Road Outdoors
Thank you for taking some time to share your thoughts Dave! So glad to hear you're loving the cooler :)

Great Start Weekender Cooler
I packed my new "soft" cooler with the extra Rugged Ice pack on bottom and tried to stand up a bottle of wine and it does not fit, but it Will lay down sideways and flat. I found the interior to have plenty of room to pack for me and my wife for the weekend. The cooler stayed on the back covered porch at the river house and held ice for two days. Overall the cooler has high quality construction and a structure that holds its shape when empty. I only wish the exterior pockets had a little more room to put something thicker than a corkscrew. Very happy with my travel upgrade!
Rugged Road Outdoors
Thank you for sharing Bill! And thanks for taking a chance on our growing business :) It means the world to us! We hope you enjoy your new cooler for many summers to come!
Great little cooler!
I received one of these as a gift from my wife and it has quickly become our "go to" cooler. Big enough to fit what we need for a quick trip to the beach, but small enough to ride shotgun in my golf cart. It's light, keep drinks cold for hours and it's good looking!
Rugged Road Outdoors
Hi Tom! Thank you for taking a moment to share your experience. You're spot on in that it's the perfect cooler for any kind of quick trip! Glad you're loving yours. :)
We love our Rugged Road
The cooler is quite light yet keeps ice for days. We were amazed at how it kept blocks of ice over 4 days in Arizona.
Great Coolers
Purchased this cooler for a Father’s Day Present, and couldn’t be happier. My dad wanted a smaller soft-shell cooler instead of larger options which made this cooler perfect. Way cheaper than competitors and customer service is awesome
Love this cooler!
I have quite a few coolers and this one by far is now my "go to" for trips out on the lake! Keep up the good work!
Love Mine
Not sure if I am allowed to do a review and I may be a little biased being that I made these, but man do I love mine :) It has become my go to for short trips. From fishing, to hiking and climbing... I had a blast developing these and I can't wait for more people to test them out!