Skip to product information

Rugged Road 30 Can Soft Cooler

13 Reviews
Regular price $199.99
Sale price $199.99 Regular price $199.99
Sold out
  • In stock, ready to ship
  • Free Shipping over $75

30-Day Money Back Guarantee

Lifetime Warranty

Customer Reviews
4.8 Based on 13 Reviews
5 ★
92% 
12
4 ★
0% 
0
3 ★
0% 
0
2 ★
8% 
1
1 ★
0% 
0
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
CK
08/01/2024
Caroline K.
United States United States

Buy and use with confidence!

Love my coolers! I have two of the soft-sided blue ones. Easier for me to handle than a single large one. The coolers with their ice packs kept all refrigerated food items cold for an eight hour auto trip in June from AZ to CA. Ice packs still frozen. I’m not sure just how long I could have gone on, but many hours longer, for sure. I love my American -made Rugged Road coolers! I have the 32 ounce tumbler, too. It is well insulated. Keeps my water cold over night, even with a straw in it. The lid fits tightly; it has openings for a straw and also for strawless sipping. BTW, my son, who does a lot of camping, and who owns high end camping equipment, recently saw one of my coolers. He was very impressed with all aspects of my Rugged Road coolers! Buy with confidence!!!

08/01/2024

Rugged Road Outdoors

Hey there, Caroline! Thank you for sharing your experience with our gear--our team LOVES to hear that your soft cooler and Rugged Ice packs treated you well all the way to California! We are extremely grateful for your support of our small business...don't hesitate to give us a shout if we can do anything to assist you down the (rugged) road! ;D

K
05/24/2024
Kurt
United States United States

Use it ALL the time!!!

Love Rugged coolers. This soft pack cooler is so versatile and perfect for any adventure. I’ve been using it for over a year and it’s been a perfect sidekick with my 65. Thanks Rugged Road for making great products that over perform any adventure.

05/24/2024

Rugged Road Outdoors

Kurt, you ROCK! Thanks so much for the support. We are so glad you are enjoying your coolers. :)

JG
03/06/2024
Jeannine G.
United States United States

soft side cooler

I received the Rugged Road 30 can soft cooler for my Birthday in June 2023. I am not at all happy with the performance of this cooler, Ice is melted in less than 12hrs. Weather it's outdoors or indoors. On a positive note It is lightweight does not leak. it just doesn't hold ice. Could I have gotten a Lemon?

04/08/2024

Rugged Road Outdoors

Hey there, Jeannine! We're sorry to hear that you were disappointed with the performance of your soft-sided cooler, but are so glad you let us know. Please reach out to info@ruggedroadoutdoors.com and our support team will be happy to take care of ya. :)

MS
09/26/2023
Monteith, S.
United States United States

Great travel cooler

This cooler is functional and looks great. I use it all the time for so many things... I would recommend to anyone

09/27/2023

Rugged Road Outdoors

So glad you're loving your cooler! Thanks for taking a minute to share your experience with us :)

DM
07/05/2023
Dave M.
United States United States

Great soft sided cooler.

I use the cooler in my boat for day trips and have been very happy with the coolers performance. Plenty of room for ice and beverages. Regarding the length of time it holds ice, the cooler seems very comparable to other highend coolers I have owed in the past. So far I am very happy with the purchase and functionality of the cooler.

07/05/2023

Rugged Road Outdoors

Thank you for taking some time to share your thoughts Dave! So glad to hear you're loving the cooler :)

BN
05/27/2023
Bill N.
United States United States

Great Start Weekender Cooler

I packed my new "soft" cooler with the extra Rugged Ice pack on bottom and tried to stand up a bottle of wine and it does not fit, but it Will lay down sideways and flat. I found the interior to have plenty of room to pack for me and my wife for the weekend. The cooler stayed on the back covered porch at the river house and held ice for two days. Overall the cooler has high quality construction and a structure that holds its shape when empty. I only wish the exterior pockets had a little more room to put something thicker than a corkscrew. Very happy with my travel upgrade!

05/30/2023

Rugged Road Outdoors

Thank you for sharing Bill! And thanks for taking a chance on our growing business :) It means the world to us! We hope you enjoy your new cooler for many summers to come!

T
08/18/2022
Tom
Champions Gate, Florida

Great little cooler!

I received one of these as a gift from my wife and it has quickly become our "go to" cooler. Big enough to fit what we need for a quick trip to the beach, but small enough to ride shotgun in my golf cart. It's light, keep drinks cold for hours and it's good looking!

Rugged Road Outdoors

Hi Tom! Thank you for taking a moment to share your experience. You're spot on in that it's the perfect cooler for any kind of quick trip! Glad you're loving yours. :)

B
07/10/2021
Barbara
US

We love our Rugged Road

The cooler is quite light yet keeps ice for days. We were amazed at how it kept blocks of ice over 4 days in Arizona.

C
06/20/2021
Cole
Atlanta

Great Coolers

Purchased this cooler for a Father’s Day Present, and couldn’t be happier. My dad wanted a smaller soft-shell cooler instead of larger options which made this cooler perfect. Way cheaper than competitors and customer service is awesome

C
06/20/2021
Cole
Atlanta

Great Coolers

Purchased this cooler for a Father’s Day Present, and couldn’t be happier. My dad wanted a smaller soft-shell cooler instead of larger options which made this cooler perfect. Way cheaper than competitors and customer service is awesome