Free Pullover With Every Cooler Purchase! Code: BUNDLEUP

Gift Card

Gift Card


$10.00

Shopping for someone else, but not quite sure what to give them? We've got you covered!

Give them the gift of choice with a Rugged Road Outdoors gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Gift Card


Gift Card
Gift Card
$10.00
  • 3-YEAR WARRANTY
  • 100% MONEY BACK GUARANTEE
  • FAST SHIPPING
  • Rigorite™ -  Virtually indestructible  shell     
  • Fridgite™ -  High-density ice-retaining core
  • “Heads-Up” Floatability™ - Floats upright on the water
  • Kick Flip Lid™ -  Unique detachable/reversible lid 
  • Cavernous Cooler Space - Holds 65 12-ounce cans
  • "Get-A-Grip" - Non-slip exterior finish 
  • “Double Up” Handle System  -  Ease of carrying 
  • Ultralight - Patented manufacturing process

Shopping for someone else, but not quite sure what to give them? We've got you covered!

Give them the gift of choice with a Rugged Road Outdoors gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Gift Card


Gift Card
Gift Card

Gift Card

$10.00
  • Rigorite™ -  Virtually indestructible  shell     
  • Fridgite™ -  High-density ice-retaining core
  • “Heads-Up” Floatability™ - Floats upright on the water
  • Kick Flip Lid™ -  Unique detachable/reversible lid 
  • Cavernous Cooler Space - Holds 65 12-ounce cans
  • "Get-A-Grip" - Non-slip exterior finish 
  • “Double Up” Handle System  -  Ease of carrying 
  • Ultralight - Patented manufacturing process

 The secret behind the incredibly lightweight (yet extremely strong) Rugged Road cooler is its revolutionary coating of Rigorite™ innovative proprietary spray. Rigorite™ is sprayed over a high density, insulative core where it hardens into an exceptionally strong protective shell. This remarkable material has even been used to coat building walls in order to make them bomb-proof!

The ultra-thin, high performance Fridgite™ insulating core of a Rugged Road 65 enables the cooler to have extreme ice retention and an incredibly lightweight structure.

We designed our Rugged Road cooler in a way that allow it to float upright, every time. Yes, that means even when it is fully loaded with ice and drinks!

Our patent pending Kick Flip™ lid gives you the ability to choose whether you'd like the top of your cooler to feature a field measuring ruler, or cup holders and a cutting board. It also allows for easy cleaning!

Open our coolers and you will instantly notice that the inside has significantly more room than the competition. Our patented manufacturing process has allowed us to do away with those thick plastic walls without sacrificing insulation, meaning you can fit more ice, drinks, and food in your cooler than ever before. And yes, it will fit a bottle of wine upright.

You have two ways to lift your Rugged Road cooler: either with the dual padded rope handles or with the integrated grip handles.

Coming in at less than half the weight of the competition, Rugged Road coolers are unlike anything else out there. We have ditched the thick, heavy, plastic rotomolded coolers and created our own unique, patented process. You can now have the best of both worlds with extreme ice retention and durability, but without the weight.

The Rigorite™ coating on a Rugged Road cooler is textured (unlike the plastic surface of a rotomolded cooler), meaning it naturally provides a non-slip surface!

Shopping for someone else, but not quite sure what to give them? We've got you covered!

Give them the gift of choice with a Rugged Road Outdoors gift card.

Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Customer Testimonials

Great Coolers

Purchased this cooler for a Father’s Day Present, and couldn’t be happier. My dad wanted a smaller soft-shell cooler instead of larger options which made this cooler perfect. Way cheaper than competitors and customer service is awesome

Cole

Love this Cooler

I have quite a few coolers and this one by far is now my "go to" for trips out on the lake! Keep up the good work!

Bill

Rugged and Ready to Go

Every Rugged Road soft cooler is waterproof, leakproof, and puncture proof, making them the perfect companion for any adventure.

Everything in One Place

Our soft coolers were custom designed with outdoorsmen in mind. The exterior mesh pocket can fit all of your dry goods while your drinks and food stay ice inside the cooler.

Great for Day Trips

The soft cooler holds 30 12oz cans or 6 bottles of wine with room for ice.

What Our Customers Are Saying...

Customer Reviews
0.0 Based on 0 Reviews
5 ★
0% 
0
4 ★
0% 
0
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Write a Review

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:

    "This company has outstanding customer service. Highest recommendation."

    – William Joyner

    "Best part was my wife could move the full cooler by herself."

    – David D

    "The Rugged Road customer service has been outstanding! I had a few questions on the specifics of using the cooler and got immediate responses."

    – JD

    "The Rugged Road customer service is fantastic. Truly a company that stands by its products and is determined to exceed customer expectations. Can’t recommend this cooler enough!"

    – Andrew T

    "I swear there's a refrigerator built into this thing somewhere! It holds ice FOREVER but is so lite that I could probably play football with it."

    – Marshall Mosher

    "I was a loyal YETI user but they are just too heavy. The Rugged Road is what I have been waiting for."

    – TJ Callaway

    "I also have an RTIC but it’s so heavy to load in the truck by myself. This cooler is already light to begin with, plus has almost double the space inside!"

    – Taryn G 

    "Great customer service and they really stand behind their product, which is the most innovative cooler I have seen period. I cannot recommend them enough."

    – Jason

    "Half the weight and half the price of my RTIC, and holds Ice longer."

    – John Colmer