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Rugged Road 45 V2

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2

Rugged Road 45 V2

21 Reviews
$299.99
  • Ultralight - Weighs just 9 lbs empty
  • Rigorite™ -  Blast Resistant Coating
  • Fridgite™ -  High-density ice-retaining core
  • “Heads-Up” Floatability™ - Floats upright on the water
  • Kick Flip Lid™ -  Unique detachable/reversible lid 
  • Cavernous Cooler Space - Holds 45 12-ounce cans
  • "Get-A-Grip" - Non-slip exterior finish 
  • “Double Up” Handle System  -  Ease of carrying 

LIFETIME WARRANTY

FAST SHIPPING

30 DAY
MONEY BACK
GUARANTEE

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market.

So, how have we managed to create the Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

Features & Benefits:

  • Ultralight — just 9 lbs!
  • Holds 7.73 gallons or 35lbs. of ice
  • Outside Dimensions: 17 5/8" wide x 27" long x 13" tall
  • Internal Dimensions: 12.5" wide x 20.5" long x 7.5" tall
  • Patented Titan Shell™ Construction 
  • 7+ days of ice retention — top 1% performance
  • Cavernous storage space holds 45 12-oz. cans
  • Floats upright so you can use it in water
  • Multi-purpose, reversible lid with cup holders and cutting board
  • “Double-Up” Handle System
  • “Get a Grip” Non-Slip Surface

Snack Rack

  • Lifetime Warranty
  • Gasket seal around the rim
  • Thicker, more durable coating
  • Unique non-slip coating on the feet
  • Includes a Snack Rack

Rugged Road 45 V2

21 Reviews
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
$299.99

LIFETIME WARRANTY

30 DAY MONEY BACK GUARANTEE

FAST SHIPPING

  • Ultralight - Patented Titan Shell™ Construction
  • Rigorite™ -  Blast Resistant Coating    
  • Fridgite™ -  High-density ice-retaining core
  • “Heads-Up” Floatability™ - Floats upright on the water
  • Kick Flip Lid™ -  Unique detachable/reversible lid 
  • Cavernous Cooler Space - Holds 45 12-ounce cans
  • "Get-A-Grip" - Non-slip exterior finish 
  • “Double Up” Handle System  -  Ease of carrying 

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market.

So, how have we managed to create the Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

Features & Benefits:

  • Ultralight — just 9 lbs!
  • Holds 7.73 gallons or 35lbs. of ice
  • Outside Dimensions: 17 5/8" wide x 27" long x 13" tall
  • Internal Dimensions: 12.5" wide x 20.5" long x 7.5" tall
  • Patented Titan Shell™ Construction 
  • 7+ days of ice retention — top 1% performance
  • Cavernous storage space holds 45 12-oz. cans
  • Floats upright so you can use it in water
  • Multi-purpose, reversible lid with cup holders and cutting board
  • “Double-Up” Handle System
  • “Get a Grip” Non-Slip Surface

Snack Rack

  • Lifetime Warranty
  • Gasket seal around the rim
  • Thicker, more durable coating
  • Unique non-slip coating on the feet
  • Includes a Snack Rack

Rugged Road 45 V2

21 Reviews
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2

Rugged Road 45 V2

$299.99

Choose Your Color

  • Rigorite™ -  Virtually indestructible  shell     
  • Fridgite™ -  High-density ice-retaining core
  • “Heads-Up” Floatability™ - Floats upright on the water
  • Kick Flip Lid™ -  Unique detachable/reversible lid 
  • Cavernous Cooler Space - Holds 65 12-ounce cans
  • "Get-A-Grip" - Non-slip exterior finish 
  • “Double Up” Handle System  -  Ease of carrying 
  • Ultralight - Patented manufacturing process

LIFETIME WARRANTY

FREE SHIPPING ON ORDERS $75+

MONEY BACK GUARANTEE

Why You'll Love the Rugged Road 45

Coming in at just 9 pounds empty, the Rugged Road 45 is unlike anything else out there. We have ditched the thick, heavy, plastic rotomolded coolers and created our own unique, patented process. You can now have the best of both worlds with extreme ice retention and durability, but without the weight.

We designed our Rugged Road cooler in a way that allow it to float upright, every time. Yes, that means even when it is fully loaded with ice and drinks!

Our patent pending Kick Flip™ lid gives you the ability to choose whether you'd like the top of your cooler to feature a field measuring ruler, or cup holders and a cutting board. It also allows for easy cleaning!

The ultra-thin, high performance Fridgite™ insulating core of a Rugged Road 45 enables the cooler to have extreme ice retention and an incredibly lightweight structure.

Open our coolers and you will instantly notice that the inside has significantly more room than the competition. Our patented manufacturing process has allowed us to do away with those thick plastic walls without sacrificing insulation, meaning you can fit more ice, drinks, and food in your cooler than ever before. And yes, it will fit a bottle of wine upright.

You have two ways to lift your Rugged Road cooler: either with the dual padded rope handles or with the integrated grip handles.

 The secret behind the incredibly lightweight (yet extremely strong) Rugged Road cooler is its revolutionary coating of Rigorite™ innovative proprietary spray. Rigorite™ is sprayed over a high density, insulative core where it hardens into an exceptionally strong protective shell. This remarkable material has even been used to coat building walls in order to make them bomb-proof!

The Rigorite™ coating on a Rugged Road cooler is textured (unlike the plastic surface of a rotomolded cooler), meaning it naturally provides a non-slip surface!

About the Rugged Road 45

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market.

So, how have we managed to create the Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

Features & Benefits:

  • Ultralight — just 9 lbs!
  • Holds 7.73 gallons or 35lbs. of ice
  • Outside Dimensions: 17 5/8" wide x 27" long x 13" tall
  • Internal Dimensions: 12.5" wide x 20.5" long x 7.5" tall
  • Patented Titan Shell™ Construction 
  • 7+ days of ice retention — top 1% performance
  • Cavernous storage space holds 45 12-oz. cans
  • Floats upright so you can use it in water
  • Multi-purpose, reversible lid with cup holders and cutting board
  • “Double-Up” Handle System
  • “Get a Grip” Non-Slip Surface

Snack Rack

  • Lifetime Warranty
  • Gasket seal around the rim
  • Thicker, more durable coating
  • Unique non-slip coating on the feet
  • Includes a Snack Rack

Find Us In Your Area

50% Lighter Than Other High-Performance Coolers

*Tested with a Rugged Road 65*

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market. 

Ultralight Cooler Comparison

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market. 

Ultra Light Cooler Comparison

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market. 

7 Day Ice Retention Performance

Compare the Rugged Road to a Roto-Molded Cooler.

*Tested with Rugged Road 65*

The ultra-thin, high-performance Fridgite™ insulative core in a Rugged Road 45 Cooler keeps ice up to 7 days, matching or beating any other high performance cooler.

The Technology Behind the World’s Lightest High-Performance Cooler.

Rigorite™

Virtually indestructible, amazingly light Rigorite™ shell—the same material used to bombproof the Pentagon.

Fridgite™

Ultra-thin, high-density insulating core for superior ice retention, storage capacity, and unparalleled light weight.

“Kick-flip” Lid™

Unique detatchable/reversible lid provides integrated drink holders and cutting board surface.

“Cavernous” Cooler Space

Thinner wall construction creates maximum interior space and cooling performance. Holds 65 12-ounce cans with ease.

“Double Up” Handle System

Dual-padded rope handles for tandem carry and integrated grip handles for individual carry.

“Get-A-Grip” Non-Slip Surface

Non-slip exterior finish delivers exceptional anti-skid performance without the need for feet.

“Heads-Up” Floatability™

Floats upright so you can use it on the water, kayaking, fishing, and more.

USE AR TO VIEW IN YOUR SPACE

Use your smartphone and view the Rugged Road 65 in your room.

The Technology Behind the World’s Lightest High-Performance Cooler.

Customer Testimonials

Best Cooler I’ve Owned - Can’t Believe the Weight

Incredibly happy with my purchase. I’ve had the chance to take the 65 on two trips now. The weight and the dimensions of this cooler blow me away. I could never imagine hauling my comparable yeti to the beach for the day with drinks for the whole crew. The light weight of this cooler makes this the decision to pack more and leave my smaller soft side cooler at home way easier as I’m not concerned with dragging extra weight. The handles are great, and the lid latch are engineered so well. I‘ll be an advocate for RR from here on out now.

Ben

Worth Every Penny

I own a Rugged Road 65 and used it on a week long river canoe trip with friends who are diehard Yeti loyalists. My cooler was just as effective in holding ice and keeping my food cold. It was critical I picked a performance cooler because it’s carrying food and also needed less weight since we’re canoeing for a week. Each pound counts. Rugged Road 65 met and exceeded my expectations.

Mitchell R.

Next generation of cooler technology!

I could NOT love this cooler any more. After a week of testing, when it finally arrived, I sold my rotomolded cooler and said goodbye forever to impossibly-heavy coolers. In the past year, my RuggedRoad has been all the way to Hawaii (I checked it on Southwest), and over thousands of road miles around the continental US. It performs every bit as good as my rotomolded cooler did, but is so light I can lift it with a single finger. I'm not sure it will end up being as DURABLE as my rotomolded cooler, but at the price point, I'll be THRILLED to buy a brand new one if my original ever gets too dented and squished by ratchet straps to perform as well as it has over the past year. I LOVE THIS COOLER and have bullied all my friends into buying one.l No one has ever looked back to their old rotomolds. This is the next generation of cooler technology, and I'm all in

Ben S.

Awesome Cooler

I just received my RR 65 and I am amazed! I will not lie, I was skeptical about how this cooler would look, feel and workout. First impression was total amazement. The fact that this cooler is a 65 QT cooler weighing in at 10ths is unbelievable. The feel of the cooler is similar to that of a Igloo/Coleman cooler but still very hard to the touch. The chemical they spray on this thing to make it feel like a hard plastic is truly amazing. So far, we have used it for normal daily outings and it has performed flawlessly. We cant wait to use it at the beach this summer, the weight savings will be so welcomed when carrying it 200-300 yards to the waterfront. If you are on the fence about purchasing one, make the jump over, you will be pleasantly surprised.

Michael

No B.S.

OK, so I have become a bit of a cooler nerd and set out to watch ice retention and durability tests wayyyyyy too much .... I bought a competitor that is roto molded and tough as balls!... also very heavy even empty as everyone knows... it was not one of the extremely high priced name brands but tested as good as the Yeti... I was intrigued by the Rugged Road specs, and couldn't help my self so I bought one.... first thing I did was take my heavy one that tested just as good as the Yeti, "and that I did love other than the weight"... I let them sit for 24 hours side by side in my garage then put 22lbs bag of ice in each. closed them and let them sit.... 3 days in I opened to view-- virtually all ice was still in both... Long story short, at 6 days they both had mostly melted but the rugged Road had 2 times the Ice left as the other brand... Love the latch!- the light weight is ridiculous! Its my new go to cooler- GREAT PRODUCT!

Kurt

“Lighter, Stronger and Cheaper Than a Yeti.”
- Gear Patrol

Virtually Indestructible Rigorite™ Coating.

Cavernous Cooler Space

Open any roto-molded cooler and the first thing you notice is how thick the cooler walls are and how little space this leaves for ice and contents. The Rugged Road 45 is different. Its cavernous design gives you far more useable space. In fact, roto-molded coolers with similar exterior dimensions have an interior capacity of about 38 cans. While you'll fit 45 cans in your Rugged Road 45!

The only cooler that floats upright.

What Our Customers Are Saying...

Customer Reviews
4.9 Based on 21 Reviews
5 ★
95% 
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5% 
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Customer Photos
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Filter Reviews:
B
11/25/2023
Bruce
United States United States

A fantastic cooler

This is a fantastic cooler. I purchased it from the scratch and dent sale. It took me about 3 minutes to find what they considered an imperfection. Clearly they are extremely fussy about quality. The performance of their cooler is as advertised. If you’re thinking about a cooler, this is the one.

11/28/2023

Rugged Road Outdoors

Hi Bruce! Thanks for taking some time to share your experience with us. We're so glad the cooler has surpassed your expectations :) If you need anything down the road, don't hesitate to give us a shout!

MG
10/10/2023
Michael G.
United States United States

Great for the front of a Rivian

Fits in the Rivian front trunk area and doesn’t slide around. The lid will close without worry where it is. As far as a cooler, it’s great quality and stays cold for days. Not sir how long but was great after 3 days.

11/14/2023

Rugged Road Outdoors

Hi Michael! Thanks for taking a minute to tell us about your experience. So glad it's a great fit for you (and your Rivian!)

MG
10/10/2023
Michael G.
United States United States

Great for the front of a Rivian

Fits in the Rivian front trunk area and doesn’t slide around. The lid will close without worry where it is. As far as a cooler, it’s great quality and stays cold for days. Not sir how long but was great after 3 days.

LT
09/19/2023
Lance T.
United States United States

Exceptional Coolers! Great product Support & Customer Support

I've had the 65 V1 for few years and love the light weight, toughness & performance. I also own 3 different sizes of the RTIC coolers and just got tired of the weight of them before even loading them.... so gave Rugged Road a try and have never looked back!!! My 65 V1 is my gets banged around in my Jeep & boat constantly and takes it all like a champ! Just got this 45 V2 and the V2 upgrades are fantastic!!! If your tired of heavy, empty coolers that weigh more than the ice & stuff you put in them.....Time to change to these Rugged Roads! You will not be disappointed... plus their product support & customer service is exceptional! Lance T. Colorado

09/20/2023

Rugged Road Outdoors

Hi Lance! Thank you for being a long-time supporter of our growing business - it means the world to us! It's great to hear that our products are exactly what you've been looking for :) and we will be sure to pass your kind words along to the customer service team!

MW
09/07/2023
Michael W.
United States United States

Great light weight cooler!

So far love the cooler, just wish it had some way for you to install a lock in order to lock it in the back of the truck!

09/08/2023

Rugged Road Outdoors

Hi Michael! Thank you for the kind words and support :) You'll be happy to hear that we will be releasing our very own tie down kit very soon, keep an eye out!

MS
09/06/2023
Mitchell S.
United States United States

Awesome sized cooler.

The cooler was as good as expected. I have had RR coolers from their inception before anyone could buy one. I let one get too close to the crawfish burner and melted it. I purchased this cooler to replace the melted one. The only caution I had is that RR changed the sizing from Quarts to Can volume so don’t be thrown off. A 45 from RR holds 45 12oz cans not quarts. It is not near as big.

KP
09/06/2023
Kathy P.
United States United States

Rugged Road 45

Gave this to husband/Dad for Father’s Day. He has loved it. Great quality and service from CS team.

09/08/2023

Rugged Road Outdoors

Hi Kathy, Thank you for supporting our growing business - we're so stoked to hear that your dad is loving his cooler!

EL
09/02/2023
Elizabeth L.
United States United States

Great Purchase!

Favorite features are the light weight and easy carry handles. We only wish we had gone one size larger

AD
09/02/2023
Angela D.
United States United States

Great cooler

This is much lighter and holds more than our current cooler. It keeps drinks cold all day on the boat. We are very happy with our purchase!

MS
08/03/2023
Michael S.
United States United States

Great cooler

It is everything it was promoted to be. I only wish I would of gotten a taller one I have to lay my bottles down.

"This company has outstanding customer service. Highest recommendation."

– William Joyner

"Best part was my wife could move the full cooler by herself."

– David D

"The Rugged Road customer service has been outstanding! I had a few questions on the specifics of using the cooler and got immediate responses."

– JD

"The Rugged Road customer service is fantastic. Truly a company that stands by its products and is determined to exceed customer expectations. Can’t recommend this cooler enough!"

– Andrew T

"I swear there's a refrigerator built into this thing somewhere! It holds ice FOREVER but is so lite that I could probably play football with it."

– Marshall Mosher

"I was a loyal YETI user but they are just too heavy. The Rugged Road is what I have been waiting for."

– TJ Callaway

"I also have an RTIC but it’s so heavy to load in the truck by myself. This cooler is already light to begin with, plus has almost double the space inside!"

– Taryn G 

"Great customer service and they really stand behind their product, which is the most innovative cooler I have seen period. I cannot recommend them enough."

– Jason

"Half the weight and half the price of my RTIC, and holds Ice longer."

– John Colmer