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What's In A Name?


A Rugged Road Isn’t Something To Be Scared Of...

A Rugged Road Is Something To Be Embraced.

Being described as rugged means weathered, well-worn, capable, battle-tested, and dependable.

At Rugged Road Outdoors we believe that in order to truly grow, it is important to get outside of your comfort zone and to push yourself.

While some people choose the easier path in life, the path less traveled is the one that will pay off in the long run and it will shape who you are. 

There are no shortcuts to any place worth going.

So get outside of your comfort zone and embrace the RUGGED ROAD

Mission Statement:

To provide quality, cost effective products that kindle outdoor adventure and to utilize business to implement sustainability in developing communities globally.

"Through simple boreholes like the one pictured below, hundreds of people can get clean drinking water every day. I was fortunate enough to take part in raising funds for this particular well and it changed my life forever. By working with Zakaria Yakuba (pictured left) and people like him, I plan on using a portion of the proceeds from Rugged Road to implement these wells across the globe." -   Spencer Sutlive CEO

Meet The Founder:

Spencer Sutlive is the youngest of 4 boys and took to the outdoors immediately. Whether venturing down the Chattahoochee River from GA to the coast of FL or scaling a mountain just to camp on a cliff in the freezing cold, Spencer is always looking for the best gear and the next adventure. Spencer has been working in the retail industry from the time he was 14. He found himself waking up at 4 am many mornings throughout high school, to fulfill orders for the t-shirt business he and his older brothers co-founded. Through the combination of his love for the outdoors, desire to push himself and his background in the retail industry, Spencer founded Rugged Road Outdoors.