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Director of Ecommerce and Digital Marketing

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Job Title:
Director of Ecommerce and Digital Marketing - Outdoor Ecommerce

Company Overview:
Rugged Road is an up-and-coming outdoor brand dedicated to providing outdoor enthusiasts with innovative gear and a seamless shopping experience. We are seeking a highly skilled and experienced Director of Ecommerce and Digital Marketing to lead and drive growth in the dynamic and competitive outdoor industry.

Job Summary:
Do you thrive in an environment where you can combine your passion for the outdoors with your prowess in ecommerce and marketing? At Rugged Road, we're not just another outdoor gear company. We're adventurers, pioneers, and entrepreneurs. We’re looking for a trailblazing Director of Ecommerce and Digital Marketing to join our rapidly growing team.

Does This Sound Like You?
Innovative Thinker: You see beyond the horizon, envisioning new and impactful strategies.

Customer-Centric: The Rugged Road community is the backbone of this company. Every strategy, every decision is made with the consumer in mind.

Data-Driven: You understand the power of numbers, turning insights into actionable strategies.

Results-Oriented: You're fueled by achievements, always pushing the envelope to exceed targets.

Collaborative Nature: Teamwork makes the dream work, and you're always ready to jump in when needed.

Adaptable: In our fast-paced world, you pivot with grace, ensuring we're always on the right path.

Leadership Qualities: Inspiring, guiding, and leading is second nature to you.

Key Roles & Responsibilities:
Direct-to-Consumer Strategy: Craft and execute strategies that resonate with our community of adventure seekers.

Online Sales Leadership: Oversee our online sales channels, ensuring our community gets the best products swiftly and smoothly.

Service Provider / Agency Management: Build strong partnerships to enhance our operational efficiency and marketing performance.

Marketing Technology: Harness cutting-edge tech to drive sales, engage on a deeper level, and conquer new frontiers.

Lifetime Value Analysis: Dive deep into data to understand our customers, fostering strategies that boost loyalty and sales.

Customer Experience: Place our community at the heart of all decisions, ensuring they always have stellar experiences with us.

Team Leadership: Lead, inspire, and guide a team of passionate professionals.

Data Analysis & Reporting: Turn numbers into narratives, influencing and driving our sales strategies.

Budget Management: Allocate resources wisely, ensuring every dollar spent propels us further.

5+ years of experience in ecommerce, previous experience in the outdoor industry preferred.

A natural leader, innovator, and a passion for the great outdoors.

Proven track record in building a successful, fast-growing ecommerce business, preferably at an outdoor brand.

Previous experience operating in a multi-channel environment (wholesale, brick-and-mortar retail, DTC, etc.) a big plus.

Previous success in growing a D2C program to acquire new customers, increase retention - including orders per customer and order frequency - to improve customer lifetime revenue and value while balancing top-line revenue, contribution margin, and brand equity.

Ability to work across functions and across an executive team to catalyze change in a positive, collaborative, and transparent way.

Location: Atlanta, GA (hybrid)

If you're ready for a new adventure and to make waves in the outdoor industry, join us on the Rugged Road!

Why Join Us?
Embrace the Outdoors: Every product we craft is a testament to our love for the outdoors. Be part of a team that values nature as much as you do.

Entrepreneurial Spirit: We champion innovators and thinkers. Here, your ideas don’t just count; they're celebrated.

Impactful Role: As our Director of Ecommerce and Digital Marketing, you will be at the forefront of driving our brand's growth and enhancing our customers' experience.

*If selected for a resume review, please be prepared to present examples of previous work that demonstrate your expertise for this role and align with the Roles and Responsibilities listed above.