DUAL FUSION MOLDING

REINVENTING COOLERS
FROM THE INSIDE OUT

Inside the Innovation

Dual Fusion™ Molding is what sets Rugged Road coolers apart.

Rather than filling a bulky shell with foam and plastic, we fuse a lightweight, high-density foam core with a blast-proof Rigorite™ coating.

The result? A cooler with all the performance, but none of the unnecessary weight.

1/2 the Weight, Zero Compromise

The high density Frigite™ core inside every Rugged Road cooler keeps it ultralight, while the Rigorite™ exterior acts like armore to protect it against the elements.

When fused together, these two components create a highly insulative, ultra-durable structure that keeps ice for days without weighing you down.

Increased Capacity

Traditional coolers lose interior storage space to their thick plastic walls.


With Dual Fusion Molding, a thin layer of Rigorite™ covers 4 inches of insulation to provide maximum durability without sacrificing room for your favorite drinks.

That means you get more interior space with a smaller exterior footprint.

Floats Upright

The unique combination of a high-density foam core coated in Rigorite™ creates a cooler that not only keeps ice for days, but is capable of floating upright - even fully loaded.

After years of testing and tweaking, we’re proud to offer the cooler that does it all, thanks to Dual Fusion.

Ditch the Weight, Not the Ice

Rugged Road coolers are designed to give you more room where it matters most - on the inside.

By keeping the walls slim without sacrificing strength or insulation, Rugged Road coolers can fit noticeably more than other coolers with the same external footprint.

Because the core of our coolers consists of a high-density foam, ice retention is just as good, if not better, than the competition.

"It feels almost unfair to the rest of the category."

- Gear Diary

Rugged Road 25 V2
Rugged Road 25 V2
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Rugged Road 25 V2

16 total reviews

Regular price $249.99
Sale price $249.99 Regular price $249.99
Blue Steel Forest Green Gunmetal Gray Polar White +1
Rugged Road 45 V2
Rugged Road 45 V2
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Rugged Road 45 V2

68 total reviews

Regular price $324.99
Sale price $324.99 Regular price $324.99
Blue Steel Forest Green Gunmetal Gray Polar White +1
Rugged Road 65 V2
Rugged Road 65 V2
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Rugged Road 65 V2

366 total reviews

Regular price $374.99
Sale price $374.99 Regular price $374.99
Blue Steel Forest Green Gunmetal Gray Polar White +1
Rugged Road 85 V2
Rugged Road 85 V2
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Rugged Road 85 V2

46 total reviews

Regular price $424.99
Sale price $424.99 Regular price $424.99
Blue Steel Forest Green Gunmetal Gray Polar White +1