LOCATION: Peachtree Corners, GA (Hybrid)

Rugged Road is a rapidly growing outdoor brand making waves with ultralight, floating coolers built for real adventure. We combine innovative materials with bombproof construction to create gear that performs without weighing you down. Our products are designed to help people go further - whether that’s on the water, in the backcountry, or anywhere the trail leads. We’re driven by a simple mission: build smarter, lighter, gear that keeps up with the way you actually explore.

About the Role

A Business Development Representative at Rugged Road is responsible for identifying, qualifying, and developing new retail, dealer, and partnership opportunities. You’ll be the first point of contact for prospective partners - driving growth through outbound prospecting, inbound lead qualification, and creative outreach.

You’ll work closely with our sales and marketing teams to convert interest into long-term brand relationships. This is a role for someone who’s hungry, proactive, and passionate about the outdoor industry.

Key Responsibilities

• Identify and research potential retail partners, outfitters, guides, and strategic brand collaborators.
• Manage and qualify inbound leads through CRM systems (HubSpot)
• Conduct outbound prospecting campaigns - email, phone, trade show outreach, and social engagement.
• Schedule and coordinate meetings or demos between prospects and account executives.
• Maintain detailed, organized records of leads, conversations, and opportunities.
• Collaborate with the marketing team on campaigns to generate qualified leads.
• Provide feedback to marketing and product teams on industry trends and customer needs.
• Represent the brand at industry events, trade shows, and regional activations.

Qualifications

• 1–3 years of experience in business development, inside sales, or account management (SAAS or outdoor industry experience preferred).
• Strong communication and relationship-building skills - written, verbal, and interpersonal.
• Self-motivated and results-oriented with a proactive, “go-getter” mindset.
• Comfortable with CRM tools, outreach platforms, and lead management.
• Passion for the outdoors - whether it’s hunting, fishing, hiking, or overlanding.

What We Offer:

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Generous employee discount on Rugged Road products.
• Opportunities for career growth and professional development.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and passion for the outdoors below.

Rugged Road is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.