A Cooler So Light,
You’ll Forget It’s There.
A Cooler So Light,
You’ll Forget It’s There.
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Top 1% of Ice Retention Performance
The ultra-thin, high-performance Fridgite™ insulative core in a Rugged Road 65 Cooler keeps ice up to 7 days, matching or beating the best coolers available for ice longevity.
Order Now - $2991/3 the Weight
Of Other Comparable Coolers
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At under 10 pounds, the Rugged Road 65 is â…“ the weight of any high-performance cooler available, No other cooler capable of keeping ice up to 7 days comes even close to being so light.
3X Lighter
Than Any Other High-Performance Cooler
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At just under 10 pounds, the Rugged Road 65 is â…“ the weight of any high-performance cooler available, No other cooler capable of keeping ice up to 7 days comes even close to being so light.
“Lighter, Stronger and Cheaper Than a Yeti.”
- Gear Patrol
The Technology Behind the World’s Lightest High-Performance Cooler.
Rigorite™
Virtually indestructible, amazingly light Rigorite™ shell—the same material used to bombproof the Pentagon.
Fridgite™
Ultra-thin, high-density insulating core for superior ice retention, storage capacity, and unparalleled light weight.
“Kick-flip” Lid™
Unique detatchable/reversible lid provides integrated drink holders and cutting board surface.
“Cavernous” Cooler Space
Thinner wall construction creates maximum interior space and cooling performance. Holds 65 12-ounce cans with ease.
“Double Up” Handle System
Dual-padded rope handles for tandem carry and integrated grip handles for individual carry.
“Get-A-Grip” Non-Slip Surface
Non-slip exterior finish delivers exceptional anti-skid performance without the need for feet.
“Heads-Up” Floatability™
Floats upright so you can use it on the water, kayaking, fishing, and more.
The Technology Behind the World’s Lightest High-Performance Cooler.
Colder. Stronger. Lighter. Get Yours Now.
Order Now - $299
Virtually Indestructible Rigorite™ Construction.
Order Now - $299
The only cooler that floats upright.
Order Now - $299Cavernous Cooler Space
Fits 65 Cans–29 more than comparable coolers
Open any roto-molded cooler and the first thing you notice is how thick the cooler walls are and how little space this leaves for ice and contents. The Rugged Road 65 is different. Its cavernous design gives you far more useable space. In fact, roto-molded coolers with comparable exterior dimensions have an interior capacity of about 36 cans. While you'll fit 65 cans in your Rugged Road 65!
Detachable & Reversible Kick-flip lid.
Order Now - $299
every cooler helps provide clean drinking water
10% of Rugged Road’s annual profits go directly to the Rugged Road Foundation to build wells around the globe, ensuring clean, reliable drinking water for hundreds of communities.
CEO, Rugged Road Outdoors