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How To Enter

To enter our Lift Me To Win Me monthly giveaway, all you have to do is complete these 2 easy steps:

1. Take a photo of you holding the cooler up with one hand.
     - Feel free to get creative here, we want to see how light this thing really is!

2. Post it to your Instagram or Facebook story with @Rugged_Road_Outdoors , #UltralightChallenge , and tag the retail store that you found your Rugged Road cooler in!

You must be following us to be selected as a winner - we will be checking!

How To Pose

Just hold the Rugged Road cooler in one hand (on the tips of your fingers for brownie points!) above your head. See below for a few good examples, or get creative and try something new to show us how lightweight these coolers really are!

How We Select A Winner

We will select one winner per month to receive a free Rugged Road 65 V2! If you are selected, we will DM you on Instagram or Facebook to notify you. If you don’t win the first time, don’t worry. We will consider all entries every month!

A few important things to note regarding this giveaway:
- The prize must be claimed by the winner within 7 days of being notified, otherwise the giveaway is voided.
- Please be respectful of your local retailers. Don't do anything that could disrupt their store or put their employees, other shoppers, or yourself at risk of being harmed.

Contest Terms & Conditions

Eligibility: The Giveaway is open only to those who enter with proper requirements and who are 18 years old or older as of the date of entry. The giveaway is only open to legal residents of the United States. Employees of Rugged Road, LLC (“Rugged Road”), and its subsidiaries or affiliates, and their respective advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the Giveaway. The Giveaway is subject to all applicable federal, state and local laws and regulations, and is void where prohibited by law.

Winners will receive a Rugged Road 65 ($349.99 value) for the Rugged Road giveaway. Actual/appraised value may differ at time of prize award. The specifics of the prize shall be solely determined by the Sponsor. The prizes are non-transferable, non-exchangeable and nonrefundable, with no cash or other prize substitution, except at Sponsor's sole discretion.

Rugged Road LLC, 35 Technology Pkwy S, Peachtree Corners GA 30092

Agreement to Rules:
By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Sponsor as final and binding as it relates to the Sweepstakes.

Giveaway Period:
Entries are being accepted online now and winners will be chosen monthly, until terminated at the sole discretion of Sponsor.

How to Enter:
The Giveaway must be entered by posting a photo to the designated social media platforms with #UltralightChallenge and with the tag of the proper retail location. The entry must comply with these Rules to be eligible to win a prize. Entries that are not complete or do not adhere to these Rules may be disqualified at the sole discretion of Sponsor. Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Giveaway, the Rugged Road website or violates these Rules.

Odds: The odds of winning depend on the number of eligible entries received.

Winner selection and notification: Winners of the Giveaway will be selected in a random drawing each month under the supervision of the Sponsor. Winners will be notified via email to the email address provided by the participant within seven (7) days following the winner selection. Sponsor shall have no liability for the failure of a winner to receive notices due to such notice going to spam or junk e-mail, or for winners' provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 15 days from the time award notification was sent, the prize may be forfeited and an alternate winner selected.

Publicity and Rights Granted by You: Participation in the Giveaway constitutes the winner's consent to Sponsor's and its subsidiaries, affiliates and agents' use of the winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration or notification of permission.

Terms: Sponsor reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Giveaway should a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Giveaway. In such case, Sponsor may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by Sponsor.

Limitation of Liability/ Release: By participating the Giveaway, (a) you release Sponsor and its subsidiaries and affiliates, and each of their respective directors, officers, agents and employees from any and all liability for any claims, costs, injuries, losses or damages of any kind caused by your participation in the Giveaway, including the unauthorized or illegal access to personally identifiable or sensitive information or the acceptance, possession, use, or misuse of the prizes; and (b) acknowledge that Sponsor and the other released parties have neither made nor are in any manner responsible or liable for any representation, warranty or guarantee, express or implied, regarding the prizes, including, but not limited to, the prize quality.

Disputes: By entering the Giveaway, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively in the state Georgia; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Giveaway, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and you hereby waive all rights to claim indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of the participant and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of Georgia without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia.

Privacy Policy: Information submitted with an entry is subject to the Privacy Policy stated on the Rugged Road Website. To read the Privacy Policy, please visit