the Last Cooler You'll Ever Buy!

The days of lugging around heavy coolers are gone! Take the hassle out of your adventures with a Rugged Road ultralight cooler.

Embrace the Outdoors
Like Never Before

"You guys….. this cooler unbelievably light! AND it floats! I’m so excited to use this for all our adventures.This will be great for kayaking and all our hunting trips."

@renflatland
20.1K Followers
Outdoor Enthusiast

"A cooler that can keep up with all the adventures. Come drink a cold one with us"

@outdoorsyjosi
8.8K Followers
Climbing, Outdoor Creator

"The pool parties are about to reach a new high ... Less than half the weight of comparable coolers and floats upright so you can use it in the water."

@slayherlyn
11K Followers
Fishing Charter Captain

"Floating into the week like…🇺🇸"

@ashleyhalloutdoors
74K Followers
Outdoor Enthusiast

"Had the coolest cooler floatin' down the Illinois! She took a accidental plunge and popped right back up with no problem."

@_baylee_horner
23.9K Followers
Outdoor Enthusiast

Lighten The load and upgrade
your outdoor experience today!

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Lightweight and Portable:
Say goodbye to heavy roto-molded coolers. Our patented ultralight design lightens the load and takes the hassle out of any outdoor adventure.

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Floats Upright:
Our ultralight coolers are designed to effortlessly float with you, ensuring your drinks are always cold and closeby!

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Unrestricted Exploration:
Whether you're kayaking, paddle boarding, fishing, or just floatin’, our coolers add a new level of convenience to your outdoor activities.

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Durable and Reliable:
Crafted with high-quality materials, this cooler is built to withstand the rigors of your toughest journeys while keeping your drinks cool.

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Easy Access:
Enjoy quick and hassle-free access to your favorite snacks and drinks without having to leave the water.

230+

Customer reviews

⭐⭐⭐⭐⭐

"GAME CHANGER"
- Cherlyn A.

"I love this cooler. It's light weight which really is so awesome! AND it floats!!! It's so nice to be able to lift this cooler up onto my boat and not worry about hurting my back. It's durable which allows me to also use it as a stand on the boat when I'm sight fishing. All around is perfect for my needs, like I said It's a game changer."

Lifetime Warranty

Kick back and relax knowing that your Rugged Road cooler is the LAST cooler you’ll ever buy. All of our ultralight coolers are backed by our lifetime warranty.

Yes, you read that right. Lifetime. We proudly stand behind (and on top of) this exceptional product.

Say goodbye to any concerns about wear and tear over time. Our relentless pursuit of excellence and commitment to your satisfaction will always be our priority!

So take the plunge and join us on the road to redefining the high performance cooler!

30 day money back guarantee

With our 30-day money-back guarantee, your satisfaction is our first priority.

We stand behind the quality of our gear, but understand that there can be some hesitation to try a product that is new to the market. That’s why we offer a 30 day money back guarantee!

Buy a cooler and take it for a spin before deciding if it’s a good fit for you. If you decide within 30 days of purchase that it’s not the right cooler for your adventures, we’ll be bummed, but will issue you a full refund - no questions asked.

There's no risk in trying out our product – you have nothing to lose, and a lifetime of good times and cold drinks to gain.

When you’re happy, we’re happy!

Ice retention is table stakes

Chill Without Limits: Extend Freshness and Enjoyment with Unmatched Ice Retention

Experience unparalleled cooling with the Rugged Road Cooler, featuring our revolutionary Fridgite™ insulation technology. Our robust foam core guarantees ice retention that outperforms and outlasts the competition to keep your essentials chilled longer.

Who Needs a ultralight Cooler?

Camping Enthusiasts
Upgrade your camping adventures - our ultralight cooler ensures chilled beverages and easy transportation.

Tailgaters:
Elevate your tailgate game - our ultralight cooler ensures effortless carrying without compromising on cooling capacity.

Beachgoers:
Enjoy a stress-free beach day - our ultralight cooler keeps your drinks cold without adding extra bulk.

Boating and Fishing Lovers:
Floatable, durable, and lightweight, our cooler is a must-have for your boating and fishing trips.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Which Size Is Best For You?

Rugged Road 45 V2

Rugged Road 65 V2

Rugged Road 85 V2

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Who Needs a Floating Cooler?

Kayaker or Paddleboarders:
Take your food, drinks, and gear along on your float without the unnecessary weight of a rotomolded cooler!

Beachgoers:
Hang at the sandbar all day stress-free knowing you don't have to leave for a refill.

Boaters:
Anchor off and jump in with your cooler for a day full of cold ones on the water.

Backyard Warriors:
You don't have to go far to use your cooler! Host a pool party and ensure your guests are never without a drink in hand.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Which Size Is Best For You?

Rugged Road 45 V2

Learn More

Rugged Road 65 V2

Rugged Road 85 V2

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Who Needs a Floating Cooler?

Kayaker or Paddleboarders:
Take your food, drinks, and gear along on your float without the unnecessary weight of a rotomolded cooler!

Beachgoers:
Hang at the sandbar all day stress-free knowing you don't have to leave for a refill.

Boaters:
Anchor off and jump in with your cooler for a day full of cold ones on the water.

Backyard Warriors:
You don't have to go far to use your cooler! Host a pool party and ensure your guests are never without a drink in hand.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Which Size Is Best For You?

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2

Rugged Road 45 V2

Learn More
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2

Rugged Road 65 V2

Learn More
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Rugged Road 85 V2

Learn More

Coolers designed to go everywhere you do.

Whether its down the river or into the woods, Rugged Road coolers are your perfect companion.

Find Your Ultralight Cooler

3 Sizes
4 Colors
Your Choice