Fishing with a Cooler

Marketing Associate

Location: Peachtree Corners, GA (Hybrid - 2 days in-office, 3 days remote)

Employment Type: Full-Time

Experience Level: Entry Level (1+ years of experience)

Salary Range: ~$50k (based on experience)

About Us:

Rugged Road is a rapidly growing outdoor industry start-up based in Peachtree Corners, GA. We pride ourselves on delivering innovative, high-quality outdoor gear that is designed to go everywhere you do.

As part of our marketing team, you’ll have the opportunity to get in early with a rapidly growing team that works hard and plays hard. Your work will have a direct impact on the company – at Rugged Road, you’re not just a little fish in a big sea. This isn’t your standard 9-5 corporate type role, and we aren’t your standard team. We’re looking for someone who is truly passionate about their work as well as the outdoor industry to join the team!

Position Overview:

We are seeking a versatile and motivated Marketing Associate to support our marketing efforts. This entry-level position is perfect for a creative individual eager to gain hands-on experience across various facets of marketing. With a primary focus on graphic design, you’ll also contribute to content creation, campaign management, and general marketing initiatives. The right candidate should be willing and able to self-manage and work in a fast-paced environment.


Key Responsibilities:

  • Graphic Design: Design visual assets for social media, paid media campaigns, in-store marketing efforts, email campaigns, promotional materials, etc. ensuring brand consistency.
  • Social Media: Plan, schedule, and post content across platforms, engage with followers, and monitor analytics to improve performance.
  • Content Creation: Write compelling copy for social media, emails, flyers, blogs, and other marketing materials.
  • Campaign Support: Collaborate on marketing campaigns from ideation to execution and track their success.
  • General Support: Provide administrative support to the team as needed.

Qualifications/Requirements:

  • Experience: Relevant experience in marketing, graphic design, social media, and/or the outdoor industry
  • Location: Based in or near Peachtree Corners, GA, with the ability to work in-office 2 days a week.
  • Outdoor Enthusiast: Passionate about and actively participates in outdoor activities, aligning with our brand's lifestyle.

Skills

  • Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
  • Basic understanding of social media platforms (IG and TikTok) and digital marketing principles.
  • Strong written and verbal communication skills.
  • Excellent organizational skills and ability to meet deadlines in a fast-paced environment.
  • A proactive, can-do attitude and enthusiasm for learning.
  • The one everyone wants on their team in a group project.
  • Takes the bull by the horns.
  • Bonus: Experience with photography and/or video editing tools (Premiere Pro, Rush, CapCut, etc).

Preferred Traits:

  • Innovative: Always seeking new trends and creative approaches to enhance social media presence.
  • Detail-Oriented: Ability to manage multiple projects and deadlines with attention to detail.
  • Team Player: Collaborative attitude with the ability to work closely with marketing and other departments. As we mentioned, Rugged Road is a rapidly growing small business. The work you produce and the relationships you form will directly impact the success of the company. We’re looking for someone who gets excited about the opportunity to join a close-knit team and take this business to the next level!

Why Join Us?

Competitive salary, benefits, and growth opportunities.

Hybrid work environment.

Hands-on experience in a fast-growing start-up setting.

The opportunity to work on a team passionate about the outdoors and innovation.

Employee discounts on Rugged Road gear.

Office dogs, games, and pickleball :)

Application Process:

To apply, please submit your resume, a cover letter, and a portfolio of your work in the following form. In your cover letter, tell us about your favorite outdoor activity and what makes you stand out from the rest. These are reviewed by real people - not computers - so let your personality shine through!