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Ultralight, Floats Upright, and Covered for Life

Ultralight, Floats Upright, and Covered for Life

What Sets Us Apart:

What Sets Us Apart:

Ultralight

50% lighter than the other guys

Heads Up

Floats upright, even when fully loaded

FridgiteTM

High density insulating core hold ice for days

RigoriteTM

Blast-proof coating is the secret ingredient

Kick Flip LidTM

Removable/reversible lid for twice the fun

Double Up

Two types of handles for optimal carrying

What Sets Us Apart:

What Sets Us Apart:

Ultralight

50% lighter than the other guys

Heads Up

Floats upright, even when fully loaded

FridgiteTM

High density insulating core hold ice for days

RigoriteTM

Blast-proof coating is the secret ingredient

Kick Flip LidTM

Removable/reversible lid for twice the fun

Double Up

Two types of handles for optimal carrying

What Sets Us Apart:

What Sets Us Apart:

Ultralight

50% lighter than the other guys

Heads Up

Floats upright, even when fully loaded

FridgiteTM

High density insulating core hold ice for days

RigoriteTM

Blast-proof coating is the secret ingredient

Kick Flip LidTM

Removable/reversible lid for twice the fun

Double Up

Two types of handles for optimal carrying

The Cooler That Can Go Anywhere You Do

The Cooler That Can Go
Anywhere You Do

The Cooler That Can Go
Anywhere You Do

Too Good To Be True?

What's The Secret?

Coming in at less than half the weight of the competition with multi-day ice retention, Rugged Road coolers are unlike anything else on the market.

So, how have we managed to create an ultralight cooler that does not sacrifice quality or insulation? The secret is in the blast-proof Rigorite™ coating.

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers.

Rugged Road coolers are made by coating a high density foam core with a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2

Rugged Road 65 V2

$349.99

Too good to be true?

What's The Secret?

Coming in at less than half the weight of the competition with similar ice retention, Rugged Road coolers are unlike anything else on the market.

So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the blast-proof Rigorite™ coating.

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers.

Rugged Road coolers are made by coating a high density foam core with a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2

Rugged Road 65 V2

$349.99

Too good to be true?

What's The Secret?

Coming in at less than half the weight of the competition with similar ice retention, Rugged Road coolers are unlike anything else on the market.

So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the blast-proof Rigorite™ coating.

Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2

Rugged Road 65 V2

$349.99

"Game Changing Cooler"

"Lightweight cooler with excellent organization capabilities. The reversible lid that flips over with cup holders is a sweet touch you can’t find anywhere else. The basket inside keeps items you don't want getting wet out of the ice and melt water…no more soggy hoagies. This cooler is my go-to for road trips, camping, and all of my outdoor adventures. Overall, great product!" - Brett A

Less than 1/2 the weight with the same great ice retention.

Too good to be true?

Surely if the cooler is light, it doesn't hold ice well, right? Wrong!

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers. 

Rugged Road coolers are made with a high density foam core that is coated in a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Less than 1/2 the weight with the same great ice retention.

Less than 1/2 the weight with the same great ice retention.

Too good to be true?

Surely if the cooler is light, it doesn't hold ice well, right? Wrong!

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers. 

Rugged Road coolers are made with a high density foam core that is coated in a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Surely if the cooler is light, it doesn't hold ice well, right? Wrong!

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers. 

Rugged Road coolers are made with a high density foam core that is coated in a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Less than 1/2 the weight with the same great ice retention.

Less than 1/2 the weight with the same great ice retention.

Too good to be true?

Surely if the cooler is light, it doesn't hold ice well, right? Wrong!

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers. 

Rugged Road coolers are made with a high density foam core that is coated in a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Surely if the cooler is light, it doesn't hold ice well, right? Wrong!

We spent years designing our now patented manufacturing process that is entirely different than how any of the other guys are making high performance coolers. 

Rugged Road coolers are made with a high density foam core that is coated in a custom spray formula, which we have dubbed "RigoriteTM." These elements combined create a highly insulated environment that holds ice for days on end, without adding an extra 20 pounds to your load.

Which cooler is the best fit for you?

Rugged Road 45

$299.99

- 9 lbs empty
- 45 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack
- 13” H x 27” W x 16” D

Learn More

Rugged Road 65

$349.99

- 13 lbs empty
- 65 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 15.5” H x 27” W x 16” D

Learn More

Rugged Road 85

$399.99

- 17 lbs empty
- 85 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 17” H x 32.5” W x 17.5” D

Learn More

Which Cooler Is The Best Fit For You?

Which cooler is the best fit for you?

Rugged Road 45

$299.99

- 9 lbs empty
- 45 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack
- 13” H x 27” W x 16” D

Click Here to Learn More

Rugged Road 65

$349.99

- 13 lbs empty
- 65 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 15.5” H x 27” W x 16” D

Click Here to Learn More

Rugged Road 85

$399.99

- 17 lbs empty
- 85 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 17” H x 32.5” W x 17.5” D

Click Here to Learn More

Introducing: The Ice-Timator

An all new way to measure ice life, coming late 2023.

The Ice-Timator smart drain plug offers an entirely new way to estimate and optimize ice life, track your cooler’s internal temperature, and so much more all from the convenience of your phone. The Ice-Timator drain plug fits seamlessly in any Rugged Road ultralight cooler and wirelessly connects to your smartphone via Bluetooth. Receive notifications on your device when it's time to replenish your ice - no more guesswork or constant lid openings!

Introducing: The Ice-Timator

An all new way to measure ice life, coming late 2023.

The Ice-Timator smart drain plug offers an entirely new way to estimate and optimize ice life, track your cooler’s internal temperature, and so much more all from the convenience of your phone. The Ice-Timator drain plug fits seamlessly in any Rugged Road ultralight cooler and wirelessly connects to your smartphone via Bluetooth. Receive notifications on your device when it's time to replenish your ice - no more guesswork or constant lid openings!

Introducing: The Ice-Timator

An all new way to measure ice life, coming late 2023.

The Ice-Timator smart drain plug offers an entirely new way to estimate and optimize ice life, track your cooler’s internal temperature, and so much more all from the convenience of your phone. The Ice-Timator drain plug fits seamlessly in any Rugged Road ultralight cooler and wirelessly connects to your smartphone via Bluetooth. Receive notifications on your device when it's time to replenish your ice - no more guesswork or constant lid openings!

Which cooler is the best fit for you?

Rugged Road 45

$299.99

- 9 lbs empty
- 45 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack
- 13” H x 27” W x 16” D

Rugged Road 65

$349.99

- 13 lbs empty
- 65 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 15.5” H x 27” W x 16” D

Rugged Road 85

$399.99

- 17 lbs empty
- 85 can capacity
- floats upright
- lifetime warranty
- comes with Snack Rack + Divider
- 17” H x 32.5” W x 17.5” D