Free Shipping On Orders $75+!

Embrace Adventure with Ease

Rugged Road Coolers

Where Durability Meets Ultralight Weight Performance

Adventurers Rejoice!

adventurers-rejoice.png__PID:2e40b9de-fab8-4f3a-bba7-ddf25447e9b1

You, the trailblazers of the untamed wilds, the seekers of serene waters, and the conquerors of rugged terrains, deserve gear that's as relentless and resilient as your spirit. Gone are the days of bulky, cumbersome coolers that weigh you down and dampen your adventurous spirit.

Bid Farewell to the Burden

Traditional coolers are a relic of the past—heavy, unwieldy, and a drag on your journey. They sink when they should float, turning your moments of relaxation into a struggle. It's time for a change.

Introducing Rugged Road Coolers

Crafted for the bold, the Rugged Road Cooler is your steadfast companion in every escapade. With over 230 customer endorsements, our coolers are a testament to our dedication to quality, innovation, and the adventurous soul.

Your Path to
Unbridled Adventure

unbridled-adventure.png__PID:c7808826-1bc5-4474-871d-7b071b8f3754

Select Your Companion: Dive into our collection and find the cooler that speaks to your adventurous heart.

Gear Up: Equip yourself with a Rugged Road Cooler and set your sights on the horizon.

Embark With Confidence: Step out with a cooler that's as ready for adventure as you are.

feather.png__PID:95c69d06-cacd-40be-8a77-7c36b57a29be

Lightweight and Portable:
Say goodbye to heavy roto-molded coolers. Our patented ultralight design lightens the load and takes the hassle out of any outdoor adventure.

BlackFloat.png__PID:ab3c95c6-9d06-4acd-a0be-0a777c36b57a

Floats Upright:
Our ultralight coolers are designed to effortlessly float with you, ensuring your drinks are always cold and closeby!

CaveBlack.png__PID:3c95c69d-06ca-4d60-be0a-777c36b57a29

Unrestricted Exploration:
Whether you're kayaking, paddle boarding, fishing, or just floatin’, our coolers add a new level of convenience to your outdoor activities.

PowBlack.png__PID:06cacd60-be0a-477c-b6b5-7a29befad219

Durable and Reliable:
Crafted with high-quality materials, this cooler is built to withstand the rigors of your toughest journeys while keeping your drinks cool.

KickFlipBlack.png__PID:9d06cacd-60be-4a77-bc36-b57a29befad2

Easy Access:
Enjoy quick and hassle-free access to your favorite snacks and drinks without having to leave the water.

Unleash Your Adventure

unleash-your-adventure.png__PID:b041c780-8826-4bc5-9474-071d7b071b8f

Don't let anything hold you back. Add a Rugged Road Cooler to your arsenal and transform your outdoor experiences.

Envision the Journey Ahead

Imagine the freedom of navigating the waters, the thrill of the hunt, or the serenity of a remote campsite with Rugged Road by your side.

Ultralight at just 13lbs, buoyant for your aquatic adventures, and armored in Rigorite for unmatched durability.

It's not just a cooler; it's your ticket to unbridled exploration, ensuring your refreshments are as resilient as your spirit.

Choose Wisely

choose-wisely.png__PID:18fbb041-c780-4826-9bc5-5474071d7b07

Settling for less can tether your spirit, burden your journeys, and turn your adventures into chores.

With Rugged Road, the path is clear, and the choice is simple.

Hear From the Trailblazers

230+

Customer reviews

⭐⭐⭐⭐⭐

"GAME CHANGER"
- Cherlyn A.

"I love this cooler. It's light weight which really is so awesome! AND it floats!!! It's so nice to be able to lift this cooler up onto my boat and not worry about hurting my back. It's durable which allows me to also use it as a stand on the boat when I'm sight fishing. All around is perfect for my needs, like I said It's a game changer."

"You guys….. this cooler unbelievably light! AND it floats! I’m so excited to use this for all our adventures.This will be great for kayaking and all our hunting trips."

@renflatland
20.1K Followers
Outdoor Enthusiast

"A cooler that can keep up with all the adventures. Come drink a cold one with us"

@outdoorsyjosi
8.8K Followers
Climbing, Outdoor Creator

"The pool parties are about to reach a new high ... Less than half the weight of comparable coolers and floats upright so you can use it in the water."

@slayherlyn
11K Followers
Fishing Charter Captain

"Floating into the week like…🇺🇸"

@ashleyhalloutdoors
74K Followers
Outdoor Enthusiast

"Had the coolest cooler floatin' down the Illinois! She took a accidental plunge and popped right back up with no problem."

@_baylee_horner
23.9K Followers
Outdoor Enthusiast

Lifetime Warranty

Kick back and relax knowing that your Rugged Road cooler is the LAST cooler you’ll ever buy. All of our ultralight coolers are backed by our lifetime warranty.

Yes, you read that right. Lifetime. We proudly stand behind (and on top of) this exceptional product.

Say goodbye to any concerns about wear and tear over time. Our relentless pursuit of excellence and commitment to your satisfaction will always be our priority!

So take the plunge and join us on the road to redefining the high performance cooler!

30 day money back guarantee

With our 30-day money-back guarantee, your satisfaction is our first priority.

We stand behind the quality of our gear, but understand that there can be some hesitation to try a product that is new to the market. That’s why we offer a 30 day money back guarantee!

Buy a cooler and take it for a spin before deciding if it’s a good fit for you. If you decide within 30 days of purchase that it’s not the right cooler for your adventures, we’ll be bummed, but will issue you a full refund - no questions asked.

There's no risk in trying out our product – you have nothing to lose, and a lifetime of good times and cold drinks to gain.

When you’re happy, we’re happy!

Ice retention is table stakes

Chill Without Limits: Extend Freshness and Enjoyment with Unmatched Ice Retention

Experience unparalleled cooling with the Rugged Road Cooler, featuring our revolutionary Fridgite™ insulation technology. Our robust foam core guarantees ice retention that outperforms and outlasts the competition to keep your essentials chilled longer.

Who Needs a ultralight Cooler?

Camping Enthusiasts
Upgrade your camping adventures - our ultralight cooler ensures chilled beverages and easy transportation.

Tailgaters:
Elevate your tailgate game - our ultralight cooler ensures effortless carrying without compromising on cooling capacity.

Beachgoers:
Enjoy a stress-free beach day - our ultralight cooler keeps your drinks cold without adding extra bulk.

Boating and Fishing Lovers:
Floatable, durable, and lightweight, our cooler is a must-have for your boating and fishing trips.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Who Needs a Floating Cooler?

Kayaker or Paddleboarders:
Take your food, drinks, and gear along on your float without the unnecessary weight of a rotomolded cooler!

Beachgoers:
Hang at the sandbar all day stress-free knowing you don't have to leave for a refill.

Boaters:
Anchor off and jump in with your cooler for a day full of cold ones on the water.

Backyard Warriors:
You don't have to go far to use your cooler! Host a pool party and ensure your guests are never without a drink in hand.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Which Size Is Best For You?

Rugged Road 45 V2

Learn More

Rugged Road 65 V2

Rugged Road 85 V2

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Who Needs a Floating Cooler?

Kayaker or Paddleboarders:
Take your food, drinks, and gear along on your float without the unnecessary weight of a rotomolded cooler!

Beachgoers:
Hang at the sandbar all day stress-free knowing you don't have to leave for a refill.

Boaters:
Anchor off and jump in with your cooler for a day full of cold ones on the water.

Backyard Warriors:
You don't have to go far to use your cooler! Host a pool party and ensure your guests are never without a drink in hand.

If any of these sound like you...
We are confident that a Rugged Road cooler will be your new favorite piece of gear!

Which Size Is Best For You?

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2

Rugged Road 45 V2

Learn More
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2

Rugged Road 65 V2

Learn More
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Rugged Road 85 V2

Learn More

JOIN THE ADVENTURE TODAY

Elevate your outdoor experience with Rugged Road Coolers.

Add to cart and step into a world where adventure knows no bounds.

Rugged Road 45 V2

Rugged Road 65 V2

Rugged Road 85 V2

Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 45 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 65 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2
Rugged Road 85 V2

Coolers designed to go everywhere you do.

Whether its down the river or into the woods, Rugged Road coolers are your perfect companion.

Find Your Ultralight Cooler