THE ULTRALIGHT ADVANTAGE
HALF THE WEIGHT
ZERO SACRIFICE
WEIGHT IS THE ENEMY OF ADVENTURE
The only thing worse than carrying a heavy cooler to camp is cutting the weekend short because you’re low on ice.
At half the weight of the competition with the same ice retention, Rugged Road coolers take you further, longer, without all of the hassle.
So the only thing you’re focused on is the day ahead - not hauling gear or chasing ice.
A NEW EVOLUTION OF COOLERS
Roto-molded coolers set the standard. We raised it.
Rather than filling a bulky shell with foam and plastic, we fuse a lightweight, high-density foam core with a blast-proof Rigorite™ coating.
The result? A cooler with all the performance, but none of the unnecessary weight.
Rugged Road 25 V2
Rugged Road 45 V2
Rugged Road 65 V2
Rugged Road 85 V2
Rugged Road 115 V2
A Look Inside the Innovation
"It feels almost unfair to the rest of the category."
- Gear Diary
Ditch the Weight, Not the Ice
Rugged Road coolers are designed to give you more room where it matters most - on the inside.
By keeping the walls slim without sacrificing strength or insulation, Rugged Road coolers can fit noticeably more than other coolers with the same external footprint.
Because the core of our coolers consists of a high-density foam, ice retention is just as good, if not better, than the competition.
