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Rugged Ice

12 Reviews
Regular price $24.99
Sale price $24.99 Regular price $24.99
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  • Nov 06 - Nov 10

30-Day Money Back Guarantee

Lifetime Warranty

Whether you’re taking your cooler out on the lake or into the woods, Rugged Ice is the perfect addition. Just place the frozen ice pack in the bottom of your cooler to provide an extra layer of cooling technology to keep your contents extra chilled.

Rugged Ice is so cold, that it will actually refreeze meltwater within your cooler!

Dimensions:

1.5" x 11.5" x 8"

Quantity that will lay flat in each cooler:

  • RR25: 1
  • RR45/65: 2
  • RR85: 3
  • RR115: 4

1 Rugged Ice pack will lie flat in our Snack Rack

Customer Reviews
4.9 Based on 14 Reviews
5 ★
93% 
13
4 ★
7% 
1
3 ★
0% 
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2 ★
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Filter Reviews:
JO
09/17/2025
James O.
United States

Brrrr! - Rugged Ice

Excellent product! Bought two of these to use in my V65, along with regular ice. Great addition to extending the life of ice for multiple days. Slim design is minimal in cooler, highly recommended.

09/23/2025

Rugged Road Outdoors

Thanks for the kind words, James! Stoked to hear you're loving your Rugged Ice packs.

NM
07/23/2025
Nancy M.
United States

Ice pack

I love this ice back. It keeps things so cool. I use them in my cooler without any ice and they last for two days and I live in Florida.!!!

09/03/2025

Rugged Road Outdoors

Hey there, Nancy! So glad to hear that our Rugged Ice packs have served you well this summer in the Florida heat. They don't call 'em game-changers for nothin'! Give us a shout if there is anything team Rugged Road can do for you. :)

KH
04/08/2025
Kyle H.
United States

Rugged Ice…Worth it!

I hesitated getting “an overpriced ice pack”, but I couldn’t be happier with getting 2 of them for my 65. I throw them in the bottom of my cooler then drinks and then a bag of ice and legit it’s good for 4-5 days. If you’re on the fence just pull the trigger, you won’t be disappointed.

Rugged Road Outdoors Rugged Ice ReviewRugged Road Outdoors Rugged Ice Review
04/11/2025

Rugged Road Outdoors

Howdy, Kyle! We're thrilled to hear that your Rugged Ice packs have become an essential for multi-day cooler packing...especially as summer quickly approaches! Don't hesitate to let our team know if there is anything we can do for you as a valued customer. :)

O
11/26/2024
Ornan SVG verified by SHOP
United States

Great products, the opener seemed to have some sort of heat mark on it. I’m sure it’s not going to effect the use of it, other wise everything is good

TM
11/12/2024
Timothy M.
United States

Perfect Fit for my Rugged Road 65 Cooler!

I purchased 4 of these ice packs which are tailored to fit precisely into my cooler. Also fit perfectly into the top rack. Very cool.

11/14/2024

Rugged Road Outdoors

What's up, Timothy?! Thank you so much for taking the time to leave us your thoughts after using your Rugged Ice. We are glad to hear that you were able to enjoy the compatibility of these ice packs inside of your cooler as well as in your cooler's snack rack. Our founder thought long and hard about creating a super-powered pack that not only extended ice life, but fit perfectly into our many cooler sizes in a myriad of arrangements. As always, let us know if there is anything we can do to support you as a valued Rugged Road customer!

J
08/21/2024
James SVG verified by SHOP
United States

Keeps items cold all day long

MI
07/29/2024
Marc I.
United States

Rugged ice is great

The Rugged Ice is outstanding and keeps items cold for 2-3 days

07/31/2024

Rugged Road Outdoors

Hey, Marc! Thank you so much for taking the time to leave us your feedback, we are stoked to hear that Rugged Ice has improved your cooler game! Feel free to reach out to our team if there is anything we can do for you down the (rugged) road. ;)

CK
07/19/2024
Chase K.
United States

Great accessory

Stays frozen for days! Glad I purchased it with my cooler

07/30/2024

Rugged Road Outdoors

Hey there, Chase! Our team is pumped to hear that your Rugged Ice has made all the difference while packing your cooler on warm summer days. Grateful to have you on the rugged road with us! :)

A
05/25/2024
AJ
United States

Best ice

I placed two Rugged Ice packs in my Rugged Road 65 cooler, planning to add more ice when we arrived at camp. Surprisingly, I never needed to add any! The Rugged Ice packs kept everything so cold that the filets I packed directly on top of them actually froze within a few hours. After three days of frequent cooler use and with daily temperatures between 60-70°F, everything inside was still cold. I’m so impressed with Rugged Ice that I’m here to buy another one, so I can have two for each of my Rugged Road coolers. I've tried many different ice packs, but none have performed as well as these. Rugged Ice is a game-changer!

05/30/2024

Rugged Road Outdoors

AJ, thank you so much! We are so glad to hear you are using and loving your Rugged Ice :) We appreciate you taking the time to write us a review and supporting our small but growing business!

S
02/05/2024
Shane SVG verified by SHOP
United States

Works great