









Rugged Road 25 V2
- Aug 05 - Aug 09
Snack Rack Included
30-Day Money Back Guarantee
Lifetime Warranty

ONLY 5 LBS

Floats Upright

Rugged & Durable

Up to 7 days of ice
The Perks Of A Hard Side At The Weight Of A Soft Side
You shouldn't have to choose between durability and portability. The Rugged Road 25 V2 is engineered with innovative materials and a patented manufacturing process that minimizes weight without sacrificing strength. So you can easily carry it to your favorite fishing spot, on a hike, or to a backyard barbecue without feeling weighed down.

Ultralight and Fits Just Right
Pack light, go far. The Rugged Road 25 V2 is designed for effortless portability. Weighing 50% less than comparable coolers, it's easy to carry, load, and unload, no matter where your adventure takes you. And don't worry about sacrificing durability – our patented process ensures this lightweight cooler is also incredibly strong.

The Only Coolers That Float Upright
The Rugged Road 25 V2 is designed to float upright even when fully packed, thanks to its unique "Heads-Up" Floatability™. This means your drinks and snacks stay high and dry, easily accessible whenever you need them. So go ahead, take on the rapids, or relax on the lake, knowing your refreshments are safe and within reach.

Up to 7 days of ice
Our patented, cutting-edge insulation technology maximizes ice retention. This means your refreshments stay colder for longer, allowing you to enjoy icy drinks and fresh food no matter how far off the beaten path you travel. Say goodbye to warm beers and hello to crisp sips.

Space-Saving Design, Adventure-Ready Capacity
Get the most out of every escape. Our patented manufacturing process allows for thinner walls without sacrificing performance, giving you maximum capacity in a minimal footprint. Pack more of what matters most – from drinks and snacks to gear – without the added weight.


Feel the Difference For Yourself!
Recognized For Innovation
Don't just take our word for it. Discover why Rugged Road is the trusted choice of
weekend warriors and industry experts alike.
FAQ

Holds Up Well In TX Heat!
Took the gang camping , the whole Rugged Road line up except the RR45 and the new TARDIGRADE. The RR85 was full of frozen food and some premade slushies with 1 bag of ice. 6 hours on the road in the July Texas heat. When we unloaded it everything was still frozen including the ice! Only a few drops of water in the bottom! But the star of the show was the RR25. Did its job on the river keeping our drinks and snacks cold! Also worked great floating between my wife and I and made a great river side table! Loving the weight and performance of all I have!
Rugged Road Outdoors
Hey there, Renee! We are thrilled to hear that the RR25 V2 cooler has made an excellent addition to your Rugged Road arsenal, especially for days on the river! We couldn't be more grateful for the wonderful individuals like yourself who are true believers in our small business--YOU keep us working hard to offer the most innovative outdoor gear on the market. Wishing you a very happy summer...don't be a stranger!
Highly Recommend
The RR25 is our second cooler, we also have the RR65 that we purchased last year before our trip to Moab Utah. That cooler did amazing in the Moab heat! Now we will be recommending Rugged Road based on quality and customer service both!
Rugged Road Outdoors
Hey there, Carla! We're stoked to hear that our coolers performed well in the Moab heat. What an awesome adventure that must've been! We are grateful for the support of wonderful customers like yourself; don't hesitate to let us know if there is anything our team can do to support you!
Love the concept and weight
So far so good. Run a landscaping business and use this daily. The ice melts faster than advertised. Really doesn’t hold up 7 days in my trailer or cab of my truck but does make it through a day or two. My lid/latch doesn’t seem as snug as I’d like it to be but maybe that is a preference and maybe due to the kickflip lid. The strap I bought as an extra is annoying as all get out. Convenient but dang it comes unsnapped every time I go to grab my cooler. Need to tape the clips. Now when using two ice packs from rugged with this cooler it’ll freeze my drinks to slush. That I do like! So I’m torn on this review thus the 3 stars.
Rugged Road Outdoors
Howdy, Logan! Thank you so much for taking the time to leave us a review. At Rugged Road, we are incredibly appreciative of ALL feedback, as we wouldn't be able to improve without it! Our coolers are capable of holding ice for multiple days at a time, often out performing the (heavy) competition. That being said, if your cooler lid is not latching securely into place, we suspect there is an issue here that is negatively impacting the RR25's ice retention. We'll be more than happy to assist you in solving this issue, ASAP--our customer service has reached out to you via email, and we look forward to getting a cooler into your hands which keeps ice for days and exceeds your highest of expectations!
Commendation of Mary
We had an initial question/comment and I was super impressed with the responsiveness of Mary and her professionalism. Great representative for Rugged Road, which is uncommon these days. Thank you for prioritizing quality employees who demonstrate they care about the customer. The product has performed as advertised. Thank you, Bruce Alpe
Rugged Road Outdoors
Howdy, Bruce! Thank you for your kind words--it was a pleasure assisting you with your inquiry! Taking care of our customers is a top priority here at Rugged Road. :)
Best Ever
I love this thing! I've had a Yeti of similar size for years and I don't use it as often as I'd like because of the weight of it. There are ball games for our kids where I'd love to take a cooler just for a few waters or Gatorades, but the game isn't that long so it's not worth getting my big bulky Yeti out. I purchased this and now I use it all the time! The old saying about if it's not convenient, you won't use it is definitely true. This thing is amazing, conveient, super lightweight, and easy to clean. I highly recommend the pad for the top as well. I struggled with paying $45 for it, but now that I have it, I'd do it again in a heartbeat. Makes for a nice quick seat for either of my kids, plus it just looks awesome!
Rugged Road Outdoors
Hey there, Kyle! We can't thank you enough for supporting our small business, and taking the time to share your review! Our team is thrilled to hear that your new RR25 V2 cooler is the perfect size to bring out to the ballpark! This cooler was created with customers like you in mind, so we are overjoyed that it is convenient and useful in your everyday life. Not to mention...your tracpad looks awesome! Let us know if there is anything our team can do to support you as a valued customer. :)
Awesome
First time using cooler on a road trip....I've never had a cooler keep our drinks this cold for an entire trip....that alone is just awesome. My wife said the ice shots we had in the cooler where still very frozen 9hrs after we left. Impressive!
Rugged Road Outdoors
Hey there, Michael! Thank you so much for taking the time to leave us your feedback--our team is stoked to hear that the ice-retaining power of your new RR25 V2 cooler has exceeded expectations! As a small business, we couldn't be more grateful for your support. :)
Awesome so far
Have used it once. Had refrigerated items full to the brim. No room for added ice. The temp was retained for 7 hours.
Rugged Road Outdoors
Hey there, Daphne! Great to hear that your RR25 V2 cooler performed well during your recent outing! As a small business, we couldn't be more thankful for your support. :)
Amazing cooler! Best out there. Lightweight, durable, retains ice for days. Great investment and warranty
I absolutely love my ice chest!!! I’ve used it several times and it’s all around perfect for me!!!
Customer service
Love my coolers I have 4 now and show them off to everyone when we are out on boat or in the pool and your customer service is excellent and very prompt
Rugged Road Outdoors
How's it going, Kelly?! Thank you for your kind words about our coolers and our supportive team! We are thrilled to hear that our gear has quickly become an essential while out on the water. Extremely grateful to have you on this journey with us!