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Rugged Road 25 V2

16 Reviews
Regular price $249.99
Sale price $249.99 Regular price $249.99
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  • In stock, ready to ship
  • Aug 05 - Aug 09

Snack Rack Included

30-Day Money Back Guarantee

Lifetime Warranty

ONLY 5 LBS

Floats Upright

Rugged & Durable

Up to 7 days of ice

Unmatched Performance and Portability: The Technology Behind the World's Lightest High-Performance Cooler

The Rugged Road 25 V2: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures.

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Ultralight

With all the perks of a hard-side at the weight of a soft-side, the Rugged Road 25 V2 offers easy portability while maintaining ample storage capacity.

Rigorite™ Coating

Designed to endure the toughest outdoor challenges, this cooler’s blast-proof shell provides maximum protection.

Fridgite™ Insulative Technology

With advanced insulation, your ice stays frozen for up to 7 days, so your provisions stay cold no matter where the road takes you.

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The Perks Of A Hard Side At The Weight Of A Soft Side

You shouldn't have to choose between durability and portability. The Rugged Road 25 V2 is engineered with innovative materials and a patented manufacturing process that minimizes weight without sacrificing strength. So you can easily carry it to your favorite fishing spot, on a hike, or to a backyard barbecue without feeling weighed down.

Ultralight and Fits Just Right

Pack light, go far. The Rugged Road 25 V2 is designed for effortless portability. Weighing 50% less than comparable coolers, it's easy to carry, load, and unload, no matter where your adventure takes you. And don't worry about sacrificing durability – our patented process ensures this lightweight cooler is also incredibly strong.

Recognized For Innovation

Don't just take our word for it. Discover why Rugged Road is the trusted choice of
weekend warriors and industry experts alike.

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FAQ

Customer Reviews
4.8 Based on 20 Reviews
5 ★
90% 
18
4 ★
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Customer Photos
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Filter Reviews:
RS
07/21/2025
Renee S.
United States

Holds Up Well In TX Heat!

Took the gang camping , the whole Rugged Road line up except the RR45 and the new TARDIGRADE. The RR85 was full of frozen food and some premade slushies with 1 bag of ice. 6 hours on the road in the July Texas heat. When we unloaded it everything was still frozen including the ice! Only a few drops of water in the bottom! But the star of the show was the RR25. Did its job on the river keeping our drinks and snacks cold! Also worked great floating between my wife and I and made a great river side table! Loving the weight and performance of all I have!

Rugged Road Outdoors Rugged Road 25 V2 Review
07/23/2025

Rugged Road Outdoors

Hey there, Renee! We are thrilled to hear that the RR25 V2 cooler has made an excellent addition to your Rugged Road arsenal, especially for days on the river! We couldn't be more grateful for the wonderful individuals like yourself who are true believers in our small business--YOU keep us working hard to offer the most innovative outdoor gear on the market. Wishing you a very happy summer...don't be a stranger!

CG
07/08/2025
Carla G.
United States

Highly Recommend

The RR25 is our second cooler, we also have the RR65 that we purchased last year before our trip to Moab Utah. That cooler did amazing in the Moab heat! Now we will be recommending Rugged Road based on quality and customer service both!

07/23/2025

Rugged Road Outdoors

Hey there, Carla! We're stoked to hear that our coolers performed well in the Moab heat. What an awesome adventure that must've been! We are grateful for the support of wonderful customers like yourself; don't hesitate to let us know if there is anything our team can do to support you!

LS
07/02/2025
Logan S.
United States

Love the concept and weight

So far so good. Run a landscaping business and use this daily. The ice melts faster than advertised. Really doesn’t hold up 7 days in my trailer or cab of my truck but does make it through a day or two. My lid/latch doesn’t seem as snug as I’d like it to be but maybe that is a preference and maybe due to the kickflip lid. The strap I bought as an extra is annoying as all get out. Convenient but dang it comes unsnapped every time I go to grab my cooler. Need to tape the clips. Now when using two ice packs from rugged with this cooler it’ll freeze my drinks to slush. That I do like! So I’m torn on this review thus the 3 stars.

07/23/2025

Rugged Road Outdoors

Howdy, Logan! Thank you so much for taking the time to leave us a review. At Rugged Road, we are incredibly appreciative of ALL feedback, as we wouldn't be able to improve without it! Our coolers are capable of holding ice for multiple days at a time, often out performing the (heavy) competition. That being said, if your cooler lid is not latching securely into place, we suspect there is an issue here that is negatively impacting the RR25's ice retention. We'll be more than happy to assist you in solving this issue, ASAP--our customer service has reached out to you via email, and we look forward to getting a cooler into your hands which keeps ice for days and exceeds your highest of expectations!

BA
06/18/2025
bruce a.
United States

Commendation of Mary

We had an initial question/comment and I was super impressed with the responsiveness of Mary and her professionalism. Great representative for Rugged Road, which is uncommon these days. Thank you for prioritizing quality employees who demonstrate they care about the customer. The product has performed as advertised. Thank you, Bruce Alpe

06/25/2025

Rugged Road Outdoors

Howdy, Bruce! Thank you for your kind words--it was a pleasure assisting you with your inquiry! Taking care of our customers is a top priority here at Rugged Road. :)

KF
01/01/2025
Kyle F.
United States

Best Ever

I love this thing! I've had a Yeti of similar size for years and I don't use it as often as I'd like because of the weight of it. There are ball games for our kids where I'd love to take a cooler just for a few waters or Gatorades, but the game isn't that long so it's not worth getting my big bulky Yeti out. I purchased this and now I use it all the time! The old saying about if it's not convenient, you won't use it is definitely true. This thing is amazing, conveient, super lightweight, and easy to clean. I highly recommend the pad for the top as well. I struggled with paying $45 for it, but now that I have it, I'd do it again in a heartbeat. Makes for a nice quick seat for either of my kids, plus it just looks awesome!

Rugged Road Outdoors Rugged Road 25 V2 Review
01/08/2025

Rugged Road Outdoors

Hey there, Kyle! We can't thank you enough for supporting our small business, and taking the time to share your review! Our team is thrilled to hear that your new RR25 V2 cooler is the perfect size to bring out to the ballpark! This cooler was created with customers like you in mind, so we are overjoyed that it is convenient and useful in your everyday life. Not to mention...your tracpad looks awesome! Let us know if there is anything our team can do to support you as a valued customer. :)

MS
12/27/2024
Michael S.
United States

Awesome

First time using cooler on a road trip....I've never had a cooler keep our drinks this cold for an entire trip....that alone is just awesome. My wife said the ice shots we had in the cooler where still very frozen 9hrs after we left. Impressive!

01/07/2025

Rugged Road Outdoors

Hey there, Michael! Thank you so much for taking the time to leave us your feedback--our team is stoked to hear that the ice-retaining power of your new RR25 V2 cooler has exceeded expectations! As a small business, we couldn't be more grateful for your support. :)

DC
12/24/2024
Daphne C.
United States

Awesome so far

Have used it once. Had refrigerated items full to the brim. No room for added ice. The temp was retained for 7 hours.

01/07/2025

Rugged Road Outdoors

Hey there, Daphne! Great to hear that your RR25 V2 cooler performed well during your recent outing! As a small business, we couldn't be more thankful for your support. :)

B
12/20/2024
Bryan SVG verified by SHOP
United States

Amazing cooler! Best out there. Lightweight, durable, retains ice for days. Great investment and warranty

J
12/16/2024
Joy SVG verified by SHOP
United States

I absolutely love my ice chest!!! I’ve used it several times and it’s all around perfect for me!!!

KC
12/10/2024
Kelly C.
United States

Customer service

Love my coolers I have 4 now and show them off to everyone when we are out on boat or in the pool and your customer service is excellent and very prompt

Rugged Road Outdoors Rugged Road 25 V2 Review
12/10/2024

Rugged Road Outdoors

How's it going, Kelly?! Thank you for your kind words about our coolers and our supportive team! We are thrilled to hear that our gear has quickly become an essential while out on the water. Extremely grateful to have you on this journey with us!