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Rugged Road 25 V2

26 Reviews
Regular price $199.99
Sale price $199.99 Regular price $249.99
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  • Est. Delivery: Dec 02 - Dec 06

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Rugged for Life: Lifetime Warranty

Ultralight: Half the weight of the competition

Heads Up Floatability: Floats upright every time

Ice for Days: Load it up for up to 7 days of ice retention

Kick Flip Lid™: Removable and reversible lid with cupholders

Cavernous Interior: Less plastic, more ice and drinks

“Double-Up” Handle System: Two options to carry

ONLY 5 LBS

Floats Upright

Rugged & Durable

Up to 7 days of ice

Unmatched Performance and Portability: The Technology Behind the World's Lightest High-Performance Cooler

The Rugged Road 25 V2: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures.

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Ultralight

With all the perks of a hard-side at the weight of a soft-side, the Rugged Road 25 V2 offers easy portability while maintaining ample storage capacity.

Rigorite™ Coating

Designed to endure the toughest outdoor challenges, this cooler’s blast-proof shell provides maximum protection.

Fridgite™ Insulative Technology

With advanced insulation, your ice stays frozen for up to 7 days, so your provisions stay cold no matter where the road takes you.

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The Perks Of A Hard Side At The Weight Of A Soft Side

You shouldn't have to choose between durability and portability. The Rugged Road 25 V2 is engineered with innovative materials and a patented manufacturing process that minimizes weight without sacrificing strength. So you can easily carry it to your favorite fishing spot, on a hike, or to a backyard barbecue without feeling weighed down.

Ultralight and Fits Just Right

Pack light, go far. The Rugged Road 25 V2 is designed for effortless portability. Weighing 50% less than comparable coolers, it's easy to carry, load, and unload, no matter where your adventure takes you. And don't worry about sacrificing durability – our patented process ensures this lightweight cooler is also incredibly strong.

Recognized For Innovation

Don't just take our word for it. Discover why Rugged Road is the trusted choice of
weekend warriors and industry experts alike.

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FAQ

Customer Reviews
4.8 Based on 26 Reviews
5 ★
88% 
23
4 ★
8% 
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3 ★
4% 
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Customer Photos
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Filter Reviews:
DL
11/11/2025
David L.
United States

Almost perfect….

This is a great first try at a smaller ice chest but a single step was skipped that would’ve made it perfect. I love the quality of the handle, hinges and hardware used. Cooler keeps ice for a pretty good amount of time. Only issue I have is that two hinges were not used like the larger one. When the lid is raised it pivots and moves around and comes off too easy. If two hinges would’ve been used it would’ve fixed all of that. Please update with two hinges.

11/14/2025

Rugged Road Outdoors

Hi David, Thank you for taking a moment to share your experience. It's great to hear that you're enjoying the RR25! We truly believe that feedback is a gift, and we will be sure to pass your note about the hinge along to our team. Please don't hesitate to reach out if you need anything down the road.

JV
10/14/2025
john v.
United States

Best cooler!

I have a 65 quart yeti that I rarely use due to the bulkyness and weight. This is a 65 can and I use it all the time. Keep in mind they measure with how many cans it can hold and not how many quarts it is. Just something to keep in mind when you purchasing one of these. I like everything about the cooler!

10/21/2025

Rugged Road Outdoors

Howdy John! Thanks so much for the kind words and for the support of our business! You're exactly right - our coolers are indeed measured in cans rather than quarts. Stoked to hear you found a size that's been a great fit for you!

J
09/25/2025
Jim SVG verified by SHOP
United States

Its Very light weight cooler as advertised very durable. I absolutely did some initial stress testing on it and it passed with flying colors.

CM
09/02/2025
Chad M.
United States

Replacement handle

Very quick shipping and a pleasure to deal with.

09/03/2025

Rugged Road Outdoors

Hey, Chad! Thank you very much for taking the time to leave us your feedback. We are glad to hear that you were pleased by our speedy-quick fulfillment and shipping speed (we're lucky to have an incredible warehouse team manning order processing here at Rugged Road). Let us know if there is anything else we can do to support you as a valued customer!

BB
08/26/2025
Brian B.
United States

Great Product!

I am very happy with the performance of the cooler and Rugged Ice.

09/03/2025

Rugged Road Outdoors

Howdy, Brian! Thank you very much for taking the time to share your feedback with us; we're stoked to hear that the RR25 cooler has made for an epic summer companion. Beyond grateful for your support of our small (but mighty) business!

WS
07/24/2025
Will S.
United States

Love RR 25❤️

Great size! Great weight! Great fun to bring along! Truly a happy, packable package!�🫎❤️👍

Rugged Road Outdoors Rugged Road 25 V2 Review
09/03/2025

Rugged Road Outdoors

Howdy, Will! We're so glad to hear that the RR25 V2 cooler is everything you could've hoped for. We're honored to be along for the camping adventure!

RS
07/21/2025
Renee S.
United States

Holds Up Well In TX Heat!

Took the gang camping , the whole Rugged Road line up except the RR45 and the new TARDIGRADE. The RR85 was full of frozen food and some premade slushies with 1 bag of ice. 6 hours on the road in the July Texas heat. When we unloaded it everything was still frozen including the ice! Only a few drops of water in the bottom! But the star of the show was the RR25. Did its job on the river keeping our drinks and snacks cold! Also worked great floating between my wife and I and made a great river side table! Loving the weight and performance of all I have!

Rugged Road Outdoors Rugged Road 25 V2 Review
07/23/2025

Rugged Road Outdoors

Hey there, Renee! We are thrilled to hear that the RR25 V2 cooler has made an excellent addition to your Rugged Road arsenal, especially for days on the river! We couldn't be more grateful for the wonderful individuals like yourself who are true believers in our small business--YOU keep us working hard to offer the most innovative outdoor gear on the market. Wishing you a very happy summer...don't be a stranger!

CG
07/08/2025
Carla G.
United States

Highly Recommend

The RR25 is our second cooler, we also have the RR65 that we purchased last year before our trip to Moab Utah. That cooler did amazing in the Moab heat! Now we will be recommending Rugged Road based on quality and customer service both!

07/23/2025

Rugged Road Outdoors

Hey there, Carla! We're stoked to hear that our coolers performed well in the Moab heat. What an awesome adventure that must've been! We are grateful for the support of wonderful customers like yourself; don't hesitate to let us know if there is anything our team can do to support you!

LS
07/02/2025
Logan S.
United States

Love the concept and weight

So far so good. Run a landscaping business and use this daily. The ice melts faster than advertised. Really doesn’t hold up 7 days in my trailer or cab of my truck but does make it through a day or two. My lid/latch doesn’t seem as snug as I’d like it to be but maybe that is a preference and maybe due to the kickflip lid. The strap I bought as an extra is annoying as all get out. Convenient but dang it comes unsnapped every time I go to grab my cooler. Need to tape the clips. Now when using two ice packs from rugged with this cooler it’ll freeze my drinks to slush. That I do like! So I’m torn on this review thus the 3 stars.

07/23/2025

Rugged Road Outdoors

Howdy, Logan! Thank you so much for taking the time to leave us a review. At Rugged Road, we are incredibly appreciative of ALL feedback, as we wouldn't be able to improve without it! Our coolers are capable of holding ice for multiple days at a time, often out performing the (heavy) competition. That being said, if your cooler lid is not latching securely into place, we suspect there is an issue here that is negatively impacting the RR25's ice retention. We'll be more than happy to assist you in solving this issue, ASAP--our customer service has reached out to you via email, and we look forward to getting a cooler into your hands which keeps ice for days and exceeds your highest of expectations!

BA
06/18/2025
bruce a.
United States

Commendation of Mary

We had an initial question/comment and I was super impressed with the responsiveness of Mary and her professionalism. Great representative for Rugged Road, which is uncommon these days. Thank you for prioritizing quality employees who demonstrate they care about the customer. The product has performed as advertised. Thank you, Bruce Alpe

06/25/2025

Rugged Road Outdoors

Howdy, Bruce! Thank you for your kind words--it was a pleasure assisting you with your inquiry! Taking care of our customers is a top priority here at Rugged Road. :)