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Snack Rack Included
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Free Shipping Over $75
30-Day Money Back Guarantee
Lifetime Warranty

Ultralight

Floats Upright

Rugged & Durable

UP TO 7 DAYS OF ICE
Unrivaled in the Wild: The Rugged Road Advantage
Rugged Road coolers outperform competitors with unmatched strength, easy portability, and exceptional ice retention. Outdoor enthusiasts turn to Rugged Road for a cooler that delivers reliability and efficiency on every adventure.

Ultralight, durable, and built to last
Tired of lugging around a heavy cooler? Rugged Road coolers revolutionize your outdoor experience, weighing up to 50% less than the competition. Our patented process delivers a lightweight design without sacrificing strength or durability. Plus, these coolers float upright, keeping your gear dry and easily accessible, no matter where your adventure takes you.

Your Floating Refreshment Station
Rugged Road coolers are the only coolers designed to float upright, keeping your contents dry and accessible for uninterrupted fun on the water. No more swimming back to shore or climbing out of the boat for a drink or snack. Our unique "Heads-Up" Floatability™ technology ensures your cooler stays above the waterline, even when fully packed.

Ice-Cold for up to 7 days
Whether you're embarking on an extended camping trip, casting a line on a multi-day fishing expedition, or simply enjoying a weekend getaway, Rugged Road coolers are your reliable companion. With ice retention that lasts up to 7 days, you can trust that your food and drinks will stay cold and fresh throughout your adventure.

Redefining Capacity and Portability
Say goodbye to bulky coolers that weigh you down. Rugged Road coolers boast a generous capacity of up to 65 12 oz. cans plus ice, yet remain incredibly lightweight thanks to our innovative insulation technology. With thinner walls that outperform the competition, you can carry more of your essentials without the added burden.


Feel the Difference For Yourself!
Recognized For Innovation
Don't just take our word for it. Discover why Rugged Road is the trusted choice of
weekend warriors and industry experts alike.
FAQ

Well Done!
I’m writing to simply say well done. Holds ice in 90+ degrees, even in direct sunlight. Light enough even fully loaded to be ‘portable’. The removable lid was undersold to me. It has been a game changer for me as I load it in the back of my camper and by removing the lid adding ice is no longer a pain in the ***. Well done. If this thing lasts as long as I hope it does it might turn out to be the best thing since the creation of beer. Well done. Very well done.
Rugged Road Outdoors
Howdy, Steve! So awesome to hear that your Rugged Road has exceeded all expectations, and that the cooler's reversible lid has provided convenience like never before! 'Best thing since the creation of beer' is a steep compliment--but hey, we'll take it! Beyond grateful for customers like yourself; if there is anything our small but mighty team can do for you, let us know!
Must Buy
This cooler is the best thing I have ever bought, been a year now and am still happy. Holds drinks cold for days and perfect for floating around in the lake. If you’re looking for a great cooler, why not get one that floats?
Rugged Road Outdoors
Hey there, Colby! We sure enjoy receiving reviews like this, as a positive customer experience is what keeps us innovating outdoor gear! So glad to hear your Rugged Road cooler has been a great addition to summer days spent on the lake. We couldn't agree more--the stakes have been raised: all coolers should make for reliable floating buddies!
Great cooler!!
We use this cooler at one of our boat rental locations, and it's absolutely killer!! Great size, amazing function, and sleek look. Looks high quality and works great!
Rugged Road Outdoors
Howdy, Mallory! We're so glad to hear that you got the opportunity to use Rugged Road gear, and hope you continue to reach for our floating coolers every time you hit the lake. Here's to a summer spent on the water!
Great customer service
We love our Rugged Road ice chest. We had to contact customer service and they were great!!! Responded quickly and were great to work with! How refreshing to work with such competence!
Rugged Road Outdoors
Hey there, Cindy! It was a pleasure assisting you with your customer service request. Now that your cooler is in prime condition, we hope you enjoy an awesome summer with gear that gets you further!
Great Ice Retention
I was surprised to see that my cooler held ice for 5 days. I probably would have still had ice on day 6, but I dumped the cooler to repack it.
Rugged Road Outdoors
How's it going, Joe?! Our team is glad to hear that your Ultralight cooler's insulating powers blew you away! Don't hesitate to give us a shout if there is anything our team can do to support you as a valued customer. :)
Even Better
Love the new style. I have the previous generation and the new style makes a good cooler into a great cooler. Keeps ICE for days and doesn't weigh a ton.
Rugged Road Outdoors
Howdy, Benjamin! Thank you for taking a chance on our Ultralight coolers, and the time out of your day to leave us a review! We are thrilled to hear that the "V2" cooler generation has exceeded all expectations. :)
Blue v2 65 Review
So far its been positive. Cooler is lightweight and spacious as advertised. 4/5 because ice retention is a bit less, but it does keep things cold, and it has been great on road trips so far.
Rugged Road Outdoors
What's up, Daniel?! Our team is excited to hear that your cooler has made a great addition to road trips. Thank you for taking a chance on our small but mighty business! Our coolers have been known to hold ice just as long as the competition--please feel free to reach out to us if you believe there is an issue with your cooler's ice retention. Our customer service team is ready & eager to support our customers with anything they may need. :)
Love the Cooler
It holds ice forever, and is super light weight compared to my other coolers. Can’t wait to take it on the boat, and float with it all day!!!
Rugged Road Outdoors
Howdy, Frank! Stoked to hear that your RR65 V2 has exceeded expectations! We're just as excited to level-up our summer lake days with a floating cooler. :)
What A Cooler!!
We are really enjoying our new 65. It replaced a much heavier cooler with a smaller but taller interior with no separation and keeps ice as long or longer as best we can tell. There seems to be a lot of thought that’s gone into this cooler with the handles, reversible lid etc..
Rugged Road Outdoors
Howdy, Craig! We're so glad to hear that your RR65 V2 cooler has made a positive first impression! We can't wait to see where it accompanies you this summer. Thank you for taking a chance on our small business!
So Far So Good
We’ve only used it once but so far it’s great and many upgrades vs the older RR we had. Nice to have a drain plug, clamp lid and internal separator. The company was good to work with and swapped out my order for a bigger one.
Rugged Road Outdoors
Hey there, JD! Thanks so much for taking the time to leave us your feedback; we're glad to hear that you're loving all the upgrades that accompany our V2 coolers. It was a pleasure assisting you in upgrading your cooler to a larger size--as always, give us a shout if there's anything our team can do to support you!