Products

32 products

Choose options

Rugged Road 85 V2

46 total reviews

$424.99

$424.99 ~~$424.99~~

Choose options

Rugged Road Koozie

$2.99

$2.99 ~~$2.99~~

Choose options

Rugged Road Snapback

2 total reviews

$12.49

$12.49 ~~$24.99~~

Rugged Road Sticker

$2.99

$2.99 ~~$2.99~~

Sliding Divider

$24.99

$24.99 ~~$24.99~~

Snack Rack

4 total reviews

$24.99

$24.99 ~~$24.99~~

Choose options

Tardigrade

$349.99

$349.99 ~~$349.99~~

Tie Down Kit

$39.99

$39.99 ~~$39.99~~

Product Reviews
Site Reviews

10/21/2025

Anonymous

United States

Outstanding customer / warranty service

RR warranty replacement is second to none. A few parts needed to be replaced and the CS team was soooo fast to help & replace. my cooler was on the road ASAP! Thanks!

10/15/2025

john v.

Best cooler!

I have a 65 quart yeti that I rarely use due to the bulkyness and weight. This is a 65 can and I use it all the time. Keep in mind they measure with how many cans it can hold and not how many quarts it is. Just something to keep in mind when you purchasing one of these. I like everything about the...

Rugged Road 25 V2

10/12/2025

Charles

Excellent quality I like the weight of it. I’ve got several Yeti’s So far this one’s more superior I like the Latch and the handles is Overall better quality and overall for the price you’re getting your moneys worth

Rugged Road 45 V2

10/04/2025

Will

Rugged. Creative. Versatile

Rugged road's continued pursuit of creativity and versatility struck gold with this wonderful backpack cooler. If you plan to use a cooler backpack on the beach then you know zippers are a problem because they rust out. The yeti solution was to use magnets and a welded cooler. The biggest problem...

09/25/2025

Jim

Its Very light weight cooler as advertised very durable. I absolutely did some initial stress testing on it and it passed with flying colors.

09/18/2025

Pamela L.

Love this lightweight cooler

Keeps everything cold and looks great. I enjoy being able to use as a small table with the drink holders.

Rugged Road 65 V2

09/17/2025

James O.

Brrrr! - Rugged Ice

Excellent product! Bought two of these to use in my V65, along with regular ice. Great addition to extending the life of ice for multiple days. Slim design is minimal in cooler, highly recommended.

Rugged Ice

09/15/2025

Keelia G.

Cool

Was shipped quickly, but had everything about the product from the name to pictures of what it was on the outside of the box. Good thing we were home shortly after it was delivered! (This was a gift.) Had to flip the box inside out to keep it as a surprise. I like that they included a water bottle...

09/12/2025

Joe T.

Great Experience w Mary

Had a couple questions about cooler capabilities. Mary called me immediately and walked me through full lineup, i threw a lot of questions at her. Not the ice chest for me, but wanted to say mary was awesome. thanks!

09/11/2025

Charles D.

Best Cooler Ever

I have really enjoyed my rugged road. Be it at the deer lease lake or pool it has been a game changer . Fill it toss it in no getting in and out of lake or pool cold beverages at your finger tips!! I also had a small issue earlier this summer no fault of Rugged Road customer service jumped on it...

Replacement Latch

09/08/2025

Brandon T.

Best boat cooler!

Absolutely love this cooler! If you’re a boat owner, it’s a must have. Lightweight makes it easy for loading/unloading and it really does float upright! We go to party cove, toss it in the water with a rope and never have to get out.

09/05/2025

JC J.

Top of the (hat) line.

I order a Rugged Road hat and it is awesome. The quality is outstanding.

09/02/2025

Chad M.

Replacement handle

Very quick shipping and a pleasure to deal with.

Gary U.

Top Notch Customer Care

My experience with customer service was fantastic. RR stood out from a lot of other companies that have poor after care. Thank you to RR and Mary in customer care.

08/29/2025

DARLENE B.

GREAT COOLER!!

We just joined a boat club and needed a cooler for the many times we'll be out cruising. Our kids came into town, we booked a pontoon boat, ran over to Cook's in Venice just in time to pack it with ice, drinks and food. It really holds a lot. The flip lid is a great plus. And it floats!! We are...

08/27/2025

Alex K.

One Tough Cooler!

I am writing this say this is one tough cooler! I took my cooler with me to float on the river. Unfortunately, a tree at the camp ground fell across the bed of my truck trapping the cooler under my crushed bed cover. Once the tree was finally removed from my truck, the cooler was removed and is...

08/26/2025

Brian B.

Great Product!

I am very happy with the performance of the cooler and Rugged Ice.

08/25/2025

RANDY W.

Only RR for me now

I own 5 Yeti. 3 of them have warped lids. No recourse from manufacturer. Own 1 RTIC and 1 Grizzly. Then I ran a taste test on a RR, an 85. On a scale of 1-10 on holding ice, with Yeti being a 10, yours is a strong 9.5. At 73yo, I can load the RR by myself. Now, I own 3 - 85 and 1 - 115. I will...

Rugged Road 115 V2

08/19/2025

Gordon L.

Replacement Handle for my RR 45

I purchased a RR 45 V1 about a year ago. I pretty much use this cooler every weekend. I had a handle break (the plastic part that screws into the cooler) and the process was very easy to get a replacement handle under warranty. I really like the reduced weight to the Rugged Road coolers, and they...

08/16/2025

Stephen G.

Excellent design and durability

I really like how light weight these ice chests are. They also keep ice frozen for just as long or even longer than my other high end chests. Also, customer service is excellent!

08/11/2025

Christie S.

Floating is Fun!

The Rugged Road 45 worked great at the Passage Key sandbar at the mouth of Tampa Bay and the Gulf of Mexico!

08/10/2025

RW W.

Worked as Advertised

Came across this cooler & decided I'd purchase one due to the light weight vs. all the other heavy coolers. Not only is it light weight but it will float! I put it to the test on the Frio River Concan, TX. Was definitely cautious considering the cooler was loaded down for the adventure. But it...

07/24/2025

Will S.

Love RR 25❤️

Great size! Great weight! Great fun to bring along! Truly a happy, packable package!�🫎❤️👍

Nancy M.

Ice pack

I love this ice back. It keeps things so cool. I use them in my cooler without any ice and they last for two days and I live in Florida.!!!

07/23/2025

Ernie T.

Great Cooler

Great cooler, Great company. Exceptional customer service!!

07/21/2025

Renee S.

Holds Up Well In TX Heat!

Took the gang camping , the whole Rugged Road line up except the RR45 and the new TARDIGRADE. The RR85 was full of frozen food and some premade slushies with 1 bag of ice. 6 hours on the road in the July Texas heat. When we unloaded it everything was still frozen including the ice! Only a few drops...

Steve T.

Well Done!

I’m writing to simply say well done. Holds ice in 90+ degrees, even in direct sunlight. Light enough even fully loaded to be ‘portable’. The removable lid was undersold to me. It has been a game changer for me as I load it in the back of my camper and by removing the lid adding ice is no longer a...

07/17/2025

Josh C.

Awesome cooler

Easy to carry and keeps ice!

07/09/2025

Carla G.

Highly Recommend

The RR25 is our second cooler, we also have the RR65 that we purchased last year before our trip to Moab Utah. That cooler did amazing in the Moab heat! Now we will be recommending Rugged Road based on quality and customer service both!

07/05/2025

Colby

Must Buy

This cooler is the best thing I have ever bought, been a year now and am still happy. Holds drinks cold for days and perfect for floating around in the lake. If you’re looking for a great cooler, why not get one that floats?

Products

Rugged Road 85 V2

Rugged Road Koozie

Rugged Road Snapback

Rugged Road Sticker

Sliding Divider

Snack Rack

Tardigrade

Tie Down Kit

Quick links

RESOURCES

DEALER RESOURCES

Your cart (0items)

Spend $75.00 more for free shipping Congratulations! Your order qualifies for free shipping

Subtotal:

Most searched products:

Anchor

Bottle Opener

Cable Lock

Gift Card

Ice-Timator

Products

Rugged Road 85 V2

Rugged Road Koozie

Rugged Road Snapback

Rugged Road Sticker

Sliding Divider

Snack Rack

Tardigrade

Tie Down Kit

JOIN US

Quick links

RESOURCES

DEALER RESOURCES

Country/region

Find the store nearest to your location