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Rugged Road Affiliate Program

What Is It?

The Rugged Road Affiliate program is designed to develop long-term relationships with creators like you! It's a chance to foster connections in the outdoor network, and to grow our communities together.

When life gets a little rugged, the people in your circle can have a huge impact on your path forward. This is why we put so much emphasis on the importance of partnership with our affiliates - we are in this together! We are not looking for "one-and-done" sponsored posts.

Together, we can impact the outdoor community by enhancing adventures with our ultralight coolers. Join us in equipping outdoor enthusiasts with the best, most innovative gear on the market!

We're looking to work with people who:

  • are interested in long-term partnerships
  • genuinely love and use our products
  • aren't just in it for the paycheck

Rugged Road Affiliate Program

What Is It?

The Rugged Road Affiliate Program is designed to establish long-term relationships with creators, like you!

We're looking to work with people who:

  • are interested in long-term partnerships
  • genuinely love and use our products
  • aren't just in it for the paycheck

Perks:

Accepted affiliates will receive a discount code and link to share with their friends, family, and followers. They will earn a commission on any sales made using their link/code.

In addition to earning commission, affiliates will have the chance to:

  • earn free gear
  • get first looks at new products
  • test out unreleased products
  • participate in contests for prizes

Deliverables:

All deliverables should be uploaded to a Google Drive or DropBox and emailed to Mary@RuggedRoadOutdoors.com

1. Main Feed Post
We call this the "ultralight challenge."

The goal is to show how light the cooler really is by holding it in one hand. Feel free to get creative with this so it feels natural to your brand. All we ask is that you avoid "resting" it on your shoulder (or anything else), as this makes the cooler seem heavier than it is.

What's In It For You:

Upon acceptance to our program, you'll receive a discount code and link to share with your friends, family, and followers.

Your audience will receive a 10% discount when using your link/code, and you will earn a commission on any sales made using your link/code. Everybody wins!

In addition to your commission, as an affiliate you will have the chance to:

  • earn free gear
  • get first looks at new products
  • test out unreleased products
  • participate in contests for prizes

Deliverables:

All deliverables should be uploaded to a Google Drive or DropBox and emailed to Halie@RuggedRoadOutdoors.com

1. Main Feed Post
We call this the "ultralight challenge."

  • The goal is to show how light the cooler really is by holding it in one hand. Feel free to get creative with this so it feels natural to your brand. All we ask is that you avoid "resting" it on your shoulder (or anything else), as this makes the cooler seem heavier than it is.

Good Examples:

  • hold by the corner or bottom (on fingertips)
  • above and away from body
  • high quality photo and background
  • tag is removed

What To Avoid:

  • resting on or below shoulder height
  • tag is still attached

2. Story Post
3-5 IG stories

Hop on your story to share your favorite features of your new cooler, why you love it, how it helps you in your daily life, or anything else that your followers might want to know! Feel free to show your personality here and have fun with it. Be sure to tag us in stories, and don’t forget to share your code/link!

Good Examples:

3. Product Review

Leave us a review on the product page of the cooler you received our website (ruggedroadoutdoors.com).

4. Additional Content
More content = more exposure = more commission!

Posted, added to your DropBox or Google Drive, and sent to Mary@RuggedRoadOutdoors.com :)

We want to see you win! The more content we have from you, the more we are able to share your platform with our followers. But we also believe in quality > quantity. :)

Photos, Reels, & Stories:
No need to stage a photoshoot or perfectly place the products with logos facing forward. We want to see you actually USING the cooler in a natural environment! Capture a moment that's already happening. Have fun with it :)

Good Examples:

  • high quality photo and background
  • cooler is pictured, but not front and center
  • not overly staged or overly edited

What To Avoid:

  • overly staged
  • not showing any unique features of the cooler
  • unrealistic usage

Who We Are:

While we have you here, we will give you a quick rundown on who we are, what we do, and our mission.

Rugged Road is a small (but growing) business out of Atlanta, and we're working to redefine the high performance cooler. Our coolers are ultralight, float upright, and hold ice just as long as the other guys.

The company was founded by Spencer (a UGA student at the time) in 2016. However, the first model of our ultralight coolers, the Onitis 45, wasn't sold until our Kickstarter launched in 2019. When the Kickstarter exploded and soared past sales goals in just 24 hours, Spencer knew he was on to something. Around this time he began working with an engineer to hone in the design and features of the cooler to create something unique and versatile.

In 2021, we launched the Rugged Road 65 V1, and spent the next year getting feedback from real customers. With this feedback, we were able to nail down the design of the cooler and make a few adjustments for the V2 line, which launched around November of 2022.

How To Apply:

If our company, products, and mission align with you and your values, we'd love to work together! Please use the link below to head to our application page.

Our team will manually review your application as soon as possible, but feel free to reach out if you have any questions in the meantime!

The Cooler That Can Go Anywhere You Do

The Cooler That Can Go
Anywhere You Do

The Cooler That Can Go
Anywhere You Do